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• Develop planning, and execution of new content ideas and formats to increase authority and relevance of the website, with the objective of driving natural traffic and revenue growth. • Support and influence editorial with content strategy including collaborating with third party influencers such as bloggers, websites and journalists on a daily basis. • Co-creation of content to amplify our pages and ensure there is support for SEO campaigns as part of all external communications and campaigns. • Ensure plans are targeting brands and categories before they are trending and hit seasonality to ensure highest exposure.