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So... I really wanted to make some changes in my life. I wanted to take a step out of my comfort zone. That's when i left my Job as a Senior Strategic Planner in Fuel Lisboa - Havas Worldwide group - and moved to Cape Verde, Santiago Island. I started wondering what kind of business could really change the market standards in a country where they have more than 30o sunny days a year. So i opened an Ice Cream Shop. Yep, that's right. Ice Creams. So i started creating my brand, from bottom to top and it really helped me rediscovering the unique beauty of the Strategic Creative process.
Deliver insightful information to clients; Transforming and adapting worldwide trends to Portugal's market/customer; Creating creative insights; Transforming client briefs into creative briefs; Deliver 360º campaigns all attached to the same unified creative concept
Digital Strategic Planning - Website mapping and structuring, Digital Brand Activation; Web 2.0 Introduction for brands. Clients: Mercedes Benz; Lusitania (insurance); A vida é bela (boxgift experience similar to smartbox)
Developing Insights; Trend Report; Keynote Presentations; Brand Activation Ideas and operation; Analytic Reports. Clients: Sonae MC - Continente - Largest Retail group in Portugal. Optimus: Telco - Portugal Citroen - Volvo - Automobile SportZone - Largest Sports Retail company
Agency of the year in Pr
Award for Montepio Geral (banking). "Pr