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Planning the creation of the future marketing campaigns, identify the different channels, work close to the product owners in order to improve the conversion in the website.
•Review and collaborate with the Product team for improving, innovating and reducing steps in the conversion funnel. •Coordinate the launch of the different mobile apps. •Analyze channels'? (Facebook, Instagram, SEM, AdMob, Publishers, Affiliate Networks, CRM...) performance, optimize ROI in terms of mobile and report to the CMO and CEO. •Plan and execute SMS and Push Notifications campaigns. •Develop new tools or/and processes to scale the Jovago's campaign coverage in core African and Asian destinations.