Projects
- METRO – Tailor-made for your tasteMETRO’s ‘Wine of the year’ La Sastrería which means ‘the tailor’s shop’ is the winning wine from Spain and a label exclusively created for METRO. What is today a winery, was a men’s tailor in the late 50’s that grew grapes as a second occupation. Finding the perfect fit is almost impossible unless you have a tailor. La Sastreria has nothing to do with clothes anymore, but everything to do with wines. The look and feel of this campaign combines the craft of the tailoring world and the quality an
- METRO - Own Business GirlsMETRO - Own Business Girls. Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.* On International Women ́s Day 2018 we wanted to inspire the next generation of female business owners. This is why every baby girl born in Dusseldorf that day received their first business card. The business card is far more than just a piece of paper: It is the ticket to a deposit worth 2.000 Euro, enough to start a first bu
- Continental – Run the UnrunContinental used winter compounds from their test-winning tires to develop the sole of the adidas terrex running shoes, giving them 30% more grip on dry and wet surfaces. The perfect grip of the ‘adidas terrex Continental’ turns any terrain into a running track. In the ad, track lines serpent through different rough terrains, inviting people to “run the unrun”.
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Projects credited in
- METRO – Tailor-made for your tasteMETRO’s ‘Wine of the year’ La Sastrería which means ‘the tailor’s shop’ is the winning wine from Spain and a label exclusively created for METRO. What is today a winery, was a men’s tailor in the late 50’s that grew grapes as a second occupation. Finding the perfect fit is almost impossible unless you have a tailor. La Sastreria has nothing to do with clothes anymore, but everything to do with wines. The look and feel of this campaign combines the craft of the tailoring world and the quality an
- METRO - Own Business GirlsMETRO - Own Business Girls. Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.* On International Women ́s Day 2018 we wanted to inspire the next generation of female business owners. This is why every baby girl born in Dusseldorf that day received their first business card. The business card is far more than just a piece of paper: It is the ticket to a deposit worth 2.000 Euro, enough to start a first bu
Work history
I
I
Creative CopywriterInnocean
Berlin, Germany
a
a
Senior Copywriterantoni Berlin
Berlin, GermanyFull Time
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Skills
- Creative Concept
- Creative Copywriting
- Advertising Copywriting
- Ad Strategy
- Ad Design
- Product Design
- 35mm Film Photography
- Fluent Spanish
- Fluent English
- Abobe Creative Suite
Education
Awards
JWT's Helen Lansdowne Resor ScholarshipJWT
A global program launched by J. Walter Thompson and the 4A’s in 2014, designed to confront the disproportionately low presence of female creative leadership in the advertising industry, offering a select group of young aspiring female creatives the support they need to change the tides.
https://www.jwt.com/en/news/helen-lansdowne-resor-scholarship-enters-its-third-year
https://www.youtube.com/watch?v=4jqxlbNMYmo&t=22s+ Show more