I believe peace happens with more balanced teams
Hi, I'm Mara Lecocq. I'm an advertising creative director. I take time off toothpaste commercials to help bring diversity to male-dominated industries.
I inspire little girls of all ethnicities to get in technology, with Secret Code, a customizable children's book that stars *your* girls as a tech hero. I help women find their role models with a list of female-led agencies, Where Are The Boss Ladies. I help our guy friends understand women, with articles like Guys, here's how you retain female talent.
Unfortunately, the toothpaste ads didn't make it to my portfolio. But I've done work for Starbucks, Nike, Verizon and McDonald's.
Projects
- Secret CodeMake her see what she can be Introducing your girl to the most effective role model she can be inspired by: herself. INNOVATIVE CHILDREN'S BOOK / GIRLBOSS GRANT WINNER I wanted to address the problem of diversity in technology and leadership I was facing first hand, as one of the rare female creative leaders in the industry with a focus in digital. I decided to treat the problem at the source, when children start developing aspirations. What male-dominated industries lack are role models that gi
- Where Are The Boss LadiesWhere are our role models? 15% of Executive Creative Directors at the most progressive agencies* are women. 29% of Creative Directors. 45% of Associate Creative Directors. That's 15% less representation for every promotion. To quote Fox Mulder, “I want to believe.” I want to believe there’s a way up in this industry. That there are women who can have kids, and love their jobs, and are boss ladies with amazing gray hair. We want to believe there are agencies who care about parental leave and are
- Inspire Her Mind, VerizonIt's the little things that have an impact on girls' futures. AWARENESS / TV / DIGITAL ▴ IDEA & CO-CREATIVE DIRECTION Women are underrepresented in science, technology, engineering and math (STEM). These high-tech fields not only create the future, but they're also outpacing the job market by 300%. Verizon's brand promise is to provide Powerful Answers to the world's problems, and is on a mission to inspire women in STEM. It turns out that it's not one big life lesson that drives girls away