HELLO
Over the last 18 years, I've had the pleasure of working with some of the world's best-loved brands, creating big ideas for Jaguar, McDonald's, Cisco, Dropbox, UBS and the Tate Gallery. I've made TV ads and content, created brand identities and packaging, brought ambient experiences to life, art directed print, and developed user experiences for apps.
I've worked at some of the greatest agencies out there; Publicis London; JWT and the Brooklyn Brothers, to name a few. And I've creatively solved problems from a digital, social, PR and above-the-line perspective.
In 2017, I was appointed as Chime Tech's (part of the Chime Group) Creative Director, and formed part of their leadership team. My role is to develop a creative USP for the agency while exploring opportunities for creativity within the technology sector. I head up a department of 6 creatives, who strive to combine culture with technology and purpose, for the agency's clients and their global offerings.
Projects
- CISCO / CITY OF FIRSTSThe City of First campaign celebrates many of the world’s milestone innovations pioneered in Manchester, and introduces the city's’ next first ‘CityVerve’ by Cisco; a blueprint for smarter cities worldwide. Featuring over a dozen Mancunians, the film pays homage to innovations, such as the first public library, passenger railway, football league and first life through IVF. The cast includes Helen Pankhurst, great granddaughter of suffragette movement leader Emmeline Pankhurst; University of Manc
- UBS / EVERYWHERE IS ARTA global OOH campaign in order to promote UBS art sponsorship program for Art Basel and The Guggenheim. Working with photographer Dan Tobin Smith, we created a series of eyes made out of real artists’ materials to show that everywhere can be art. Our first execution was made using 25 varieties of powder paint, the second was created by experimenting with ink and watercolours and our third used over 3,000 coloured pencils.
- RENAULT / FOUR PLUSA fully integrated campaign was created for the launch of the 4+ customer care package. Rather than creating a heavy-handed campaign toting the package’s benefits, we tapped into an emotional truth: a lot can happen in four years. We created two TV spots entitled ‘Fate’ and ‘The Kid’, a bold print campaign and a social activation. Directed by Pete Riski through Rattling Stick.
- RE-IMAGINING VINCE KIDDVince Kidd came to fame in 2012, as the runner up in the BBC’s ‘The Voice’. Since then Vince has been on a journey of discovery and with his new material due for launch, he wanted a new identity and look which matched his new tone and name. Introducing Luxx Music, by Vince Kidd.
- TATE BRITAIN / THE LIFE OF TATE BRITAINA personally curated project, photographer Cat Garcia spent 48-hours capturing the life of Tate Britain. During her two-day residency, she was able to turn a lens, not just on the art, but on the feelings and emotions it evoked as well. Everyones relationship with Tate Britain is different. With this in mind, Cat documented people's responses to some of the most iconic British works from the last 500 years in order to truly capture the life of the gallery. We turned her portraits into a nationa
- ICELANDAIR / MY STOPOVERAs part of the creative, created for the Icelandair #MyStopover campaign, the crescendo moment was to create a stopover in the sky. Introducing the ‘Hekla Aurora’, a Boeing 757. The Hekla Aurora flies the Northern Lights across the Atlantic every day of the year. Not only is the Boeing 757 painted in this exquisite livery, but Hekla Aurora’s interior is illuminated with a beautiful one-of-a-kind mood lighting recreating the fabulous display of the Aurora Borealis. This special edition 757 creat
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Work history
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Creative DirectorChime
London, United KingdomFull Time
In 2017 I was appointed as the first Chime Tech Creative Director (part of The Chime Group-https://www.chimegroup.com), forming part of their leadership team. My role is to develop a creative USP for the agency whilst exploring opportunities for creativity within the technology sector. I head up a department of 8, and between us we all strive to combine culture with technology and purpose, for the agency's clients and their global offerings.
At Chime Tech I'm responsible for creating brand campaigns and activations for global tech giants Cisco, Dropbox, Facebook, Salesforce and startups such as Hiyacar – creating its first ATL campaign for this new peer to peer car sharing platform.
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Creative DirectorVarious
London, United KingdomFreelance
Freelance Creative Director / Art Director
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Skills
- ATL Advertising
- Socail Media
- Digital/ Print
- TV Film Commercial
- Advertising PR
- Advertising Content
- Art and Creative Direction
- Creative Stragegy
- Brand Creation
- Integrated Agency