Marcella Zanin
Available

Marcella Zanin

Account ExecutiveLondon, United Kingdom
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Marcella Zanin
Available

Marcella Zanin

Account ExecutiveLondon, United Kingdom
About me
I’ve had a variety of experience in different agencies, such as Ogilvy&Mather and M&C Saatchi, which I was given the opportunity to work on many well known clients ranging from Calvin Klein, Citibank, Volvo Penta and Tokio Marine Holdings. Worked on client's plans worth over €1m. I’m also a first-class honours student (87,4%). Born in São Paulo - Brazil but with Italian citizenship by descent (jure sanguinis).
Projects
  • Ogilvy&Mather
    Ogilvy&Mather- Citibank: 100 years in Brazil https://www.youtube.com/watch?v=UJb_injkNLw
Work history
    M&C Saatchi logo
    M&C Saatchi logo
    Advertising Account ExecutiveM&C Saatchi
    São Paulo, BrazilFull Time
    Key duties and responsibilities: - Working across all channels, including digital, social, TV, print, radio and activation - Take and understand client briefs, and in turn produce clear creative and deliverable briefs - Brief work to creative department, digital, social and studio - Represent clients interests in creative meetings - Manage and track agency response to client requests - Day to day management of client work through the agency - Evaluate creative response against expectations - Present and sell response to client, and take, understand and manage feedback - Produce and circulate contact notes and status reports - Maintain precise financial records, including estimates, POs, invoices and profitability reports - Diary management - Follow up on internal and external project initiatives - Preparation of presentations and documents - Entering new campaigns into the internal trafficking system - Project timeline development - Monitoring and collation of competitive advertising campaigns in client markets / categories - Supply creative team with any information / materials about the brand or market that could be useful in the development process. Client - Tokio Marine Holdings, Inc.: multinational insurance holding company headquartered in Tokyo, Japan. The group is present in 38 countries worldwide.
    OgilvyOne logo
    OgilvyOne logo
    Advertising Account ExecutiveOgilvyOne
     - São Paulo, BrazilInternship
    I was an Account Intern in Ogilvy&Mather Brazil - Sao Paulo, where I developed campaigns (online and offline) and was also responsible for working closely with the team to ensure a positive customer experience. I transitioned into an integrated account intern role with a focus on strategically and creatively managing, producing and delivering integrated campaigns for global brands. Skills - meeting and liaising with clients to discuss and identify their advertising requirements; - working with agency colleagues to devise an advertising campaign that meets the client's brief and budget; - presenting alongside agency colleagues, the campaign ideas and budget to the client; - working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies; - handling budgets, managing campaign costs and invoicing clients; writing client reports; - monitoring the effectiveness of campaigns; - undertaking administration tasks; - arranging and attending meetings. Financial Responsibilities: • Maintain an accurate list of open jobs on the Project/Billing system. • Prepare cost estimates and amend as necessary, ensuring that all cost estimates are kept up to date. • Issue POs for print and production work. Print & production responsibilities: • Work closely with Creative Director and Designers • Liaise with printers issuing print specs/ requesting costs and managing the print schedule. • Check tables, graphs, information and design at final proof stage before going to print • Ensure delivery to clients’ specifications and as per PO. Key Clients -Citibank - Volvo Penta - Calvin Klein - Drogaria Sao Paulo (famous drugstore in Brazil).
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Skills
  • Advertisement
  • Advertising Communications
  • Account Executive
  • Social Media Advertising
  • Adobe Indesign/illustrator/photoshop
  • Microsoft Office
  • Outdoor Advertising
  • Printing Processes
  • Digital Expertise
  • Visual Merchandising
Education
    W
    W
    Bachelor of Business Administration (B.B.A.)Waterford Institute Of Technology
     - Waterford, Ireland
    I was reward to study one semester in Europe for curricular merit and for achieve an overall average above 87% in my Brazilian University. I chose the course of Marketing & Online Media to study in the WIT Ireland. By the end of the semester in Europe, I received honours degree for my courses modules: - Sports Marketing: 82% - Prof. Oral Communication: 73% - Italian Language Level A1: 86% - Management: 64% Activities and societies: Equestrian Society
    M
    M
    BA (Hons) in Marketing, Advertising and Online MediaMackenzie University
     - São Paulo, Brazil
    - First-class honours student (87,4%) - Scientific Initiation Research: "Vintage Trend and the Cultural Revival in the Millennial generation at the beginning of the 21st century" - Speaker at the VII CCL Research Forum: "The Vintage Trend in Latin American Consumers of the 21st century"