I’ve had a variety of experience in different agencies, such as Ogilvy&Mather and M&C Saatchi, which I was given the opportunity to work on many well known clients ranging from Calvin Klein, Citibank, Volvo Penta and Tokio Marine Holdings. Worked on client's plans worth over €1m.
I’m also a first-class honours student (87,4%).
Born in São Paulo - Brazil but with Italian citizenship by descent (jure sanguinis).
Work history
Advertising Account ExecutiveM&C Saatchi
São Paulo, BrazilFull Time
Key duties and responsibilities:
- Working across all channels, including digital, social, TV, print, radio and activation
- Take and understand client briefs, and in turn produce clear creative and deliverable briefs
- Brief work to creative department, digital, social and studio
- Represent clients interests in creative meetings
- Manage and track agency response to client requests
- Day to day management of client work through the agency
- Evaluate creative response against expectations
- Present and sell response to client, and take, understand and manage feedback
- Produce and circulate contact notes and status reports
- Maintain precise financial records, including estimates, POs, invoices and profitability reports
- Diary management
- Follow up on internal and external project initiatives
- Preparation of presentations and documents
- Entering new campaigns into the internal trafficking system
- Project timeline development
- Monitoring and collation of competitive advertising campaigns in client markets / categories
- Supply creative team with any information / materials about the brand or market that could be useful in the development process.
Client
- Tokio Marine Holdings, Inc.: multinational insurance holding company headquartered in Tokyo, Japan. The group is present in 38 countries worldwide.
Advertising Account ExecutiveOgilvyOne
- São Paulo, BrazilInternship
I was an Account Intern in Ogilvy&Mather Brazil - Sao Paulo, where I developed campaigns (online and offline) and was also responsible for working closely with the team to ensure a positive customer experience. I transitioned into an integrated account intern role with a focus on strategically and creatively managing, producing and delivering integrated campaigns for global brands.
Skills
- meeting and liaising with clients to discuss and identify their advertising requirements;
- working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
- presenting alongside agency colleagues, the campaign ideas and budget to the client;
- working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies;
- handling budgets, managing campaign costs and invoicing clients;
writing client reports;
- monitoring the effectiveness of campaigns;
- undertaking administration tasks;
- arranging and attending meetings.
Financial Responsibilities:
• Maintain an accurate list of open jobs on the Project/Billing system.
• Prepare cost estimates and amend as necessary, ensuring that all cost estimates are kept up to date.
• Issue POs for print and production work.
Print & production responsibilities:
• Work closely with Creative Director and Designers
• Liaise with printers issuing print specs/ requesting costs and managing the print schedule.
• Check tables, graphs, information and design at final proof stage before going to print
• Ensure delivery to clients’ specifications and as per PO.
Key Clients
-Citibank
- Volvo Penta
- Calvin Klein
- Drogaria Sao Paulo (famous drugstore in Brazil).
+ Show more
Skills
- Advertisement
- Advertising Communications
- Account Executive
- Social Media Advertising
- Adobe Indesign/illustrator/photoshop
- Microsoft Office
- Outdoor Advertising
- Printing Processes
- Digital Expertise
- Visual Merchandising
Education
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Bachelor of Business Administration (B.B.A.)Waterford Institute Of Technology
- Waterford, Ireland
I was reward to study one semester in Europe for curricular merit and for achieve an overall average above 87% in my Brazilian University.
I chose the course of Marketing & Online Media to study in the WIT Ireland.
By the end of the semester in Europe, I received honours degree for my courses modules:
- Sports Marketing: 82%
- Prof. Oral Communication: 73%
- Italian Language Level A1: 86%
- Management: 64%
Activities and societies: Equestrian Society
M
M
BA (Hons) in Marketing, Advertising and Online MediaMackenzie University
- São Paulo, Brazil
- First-class honours student (87,4%)
- Scientific Initiation Research: "Vintage Trend and the Cultural Revival in the Millennial generation at the beginning of the 21st century"
- Speaker at the VII CCL Research Forum: "The Vintage Trend in Latin American Consumers of the 21st century"