Work history
Customer Experience & Marketing Manager
+ User Experience, Product Marketing, Product Development and planning for Uconnect LIVE touch points in EMEA region: website, mobile app and on-board connected services.
+ Customer journey design and customer engagement to boost the activation rate of connected services: activation rate increased by 15% in the first 6 months after launch.
+ CRM via email marketing, phone calls, SMS campaigns and mobile notifications.
+ Marketing strategy definition, managing a 500K€ budget to produce and distribute communication/marketing assets such as social media, video, graphics, interactive demo and marketing collaterals.
+ Data set and trends analysis to identify customers’ needs and new business opportunities, acting both on products portfolio and customer
experience.
+ User Experience design for other FCA mobile apps.
+ PRs production, press engagement and event management to ensure brand/product visibility during international fairs and media events.
Digital Product Manager
-
+ Website product management and innovation.
+ Web traffic maximization and usability optimization, developing marketing initiatives focused on user experience and customer needs. Reached more than 8 millions users per month.
+ Content management and SEO optimization to gain permanent position in the first page of Google results.
+ Creating and monitoring KPIs and web analytics metrics.
Skills
- Digital Media
- Marketing PR
- Multi-platform
- Websites
- Budgeting
- Direct Marketing
- Email Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Coordination
- Event Organisation
- Event Planning
- Communications
- UX Design