Marco Locatelli

Customer Experience & Marketing Manager

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  • LocationTorino, Italy

Skills

 

  • Digital Media
  • Marketing PR
  • Multi-platform
  • Websites
  • Budgeting
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Coordination
  • Event Organisation
  • Event Planning
  • Communications
  • UX Design

Work history

Currently

Customer Experience & Marketing Manager

FCA Fiat Chrysler Automobiles

May 2014
  • + User Experience, Product Marketing, Product Development and planning for Uconnect LIVE touch points in EMEA region: website, mobile app and on-board connected services. + Customer journey design and customer engagement to boost the activation rate of connected services: activation rate increased by 15% in the first 6 months after launch. + CRM via email marketing, phone calls, SMS campaigns and mobile notifications. + Marketing strategy definition, managing a 500K€ budget to produce and distribute communication/marketing assets such as social media, video, graphics, interactive demo and marketing collaterals. + Data set and trends analysis to identify customers’ needs and new business opportunities, acting both on products portfolio and customer experience. + User Experience design for other FCA mobile apps. + PRs production, press engagement and event management to ensure brand/product visibility during international fairs and media events.

2014

Digital Product Manager

Seat Pagine Gialle

Apr 2012 - Apr 2014
  • + Website product management and innovation. + Web traffic maximization and usability optimization, developing marketing initiatives focused on user experience and customer needs. Reached more than 8 millions users per month. + Content management and SEO optimization to gain permanent position in the first page of Google results. + Creating and monitoring KPIs and web analytics metrics.