Marco Massini

Head of Lead Management & Merchant Research Southern Europe at Groupon

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  • LocationLondon, United Kingdom

About me

 

After working for the Groupon’s Southern Europe Region business for more than four years, I'd love to make a change by focusing my dedication, along with my relevant skills and experience, to what is my greatest passion: music and event management. At Groupon I’ve been Head of 3 vertical functions, inventing from scratch the related structures, procedures and metrics: • promoted from Deputy Area Manager to Head of Account Management and Lead Generation Italy (reporting directly to the CEO) in 8 months; • promoted to Strategic Planning Manager in less than one year; • promoted to Head of Lead Management & Merchant Research Southern Europe in less than 3 years. During my career in this pressure cooker business environment I’ve gathered a strong international experience in Sales Management, Business Development, Strategic Planning, Operations, Project Management and Cross-Team Coordination. Now I want to bring my skills and competences to my favourite industry: music and concert.

Skills

 

  • Events
  • Creative Event
  • Live Event
  • Music Event
  • Promotional Event
  • Account Management
  • Business Development
  • Management
  • Marketing
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Event Organisation
  • Event Planning

Work history

Currently

Head of Lead Management & Merchant Research Southern Europe

Groupon

Jul 2011
  • Leading the Sales Support departments of Lead Management and Merchant Research (13 people) for the Southern Europe Region (Italy, Spain, Portugal, Greece, Turkey, Israel and UAE).

2014

Strategic Planning Manager

Groupon

Jun 2012 - May 2014
  • Managing the City Planners and City Analysts of the Northern Italy area (6 people). Managing the Lead Management, Merchant Research and Inbound functions (9 people).

2012

Head of Account Management & Lead Generation Italy

Groupon

Mar 2012 - May 2012
  • Reporting directly to the CEO, managing the Account Management function (13 people) and the Lead Generation function (12 people).

2012

Deputy Area Manager & Account Manager Northern Italy

Groupon

Jul 2011 - Mar 2012
  • Co-management of the Northern Italy area sales team (15 sales reps) as Deputy Area Manager. Defining business strategy by monitoring, analyzing, reporting sales performance and propose actions for improvement. Identifying the market demand and assuring the fulfilment through sales management activities.

Education

2014

Management Fundamentals

American Management Association

May 2014 - May 2014
  • Management Fundamentals

2009

Master of Science in Management, Economics and Industrial Engineering

Politecnico DI Milano

Aug 2007 - Mar 2009
  • Master of Science in Management, Economics and Industrial Engineering

2007

Bachelor of Telecommunications Engineering

Politecnico DI Milano

Aug 2003 - Mar 2007
  • Bachelor of Telecommunications Engineering