• Co-owner of www.shangrilaheritage.it, an Italian Classic Motorcycle and Café Racer style garments brand;
• Co-founder of www.creditoenergia.it, a portal for selling and buying "Ecobonus" tax credit;
• Founder of www.instagram.com/setpick, a community aimed at rounding up the collectors of concerts memorabilia;
• Startup Consultant, Digital Marketing and E-Commerce Expert (freelancer).
Strong domestic and international expertise in Startup/High-Growth, E-Commerce, Business Development, Business Strategy, Business Analysis and Reporting, Digital Marketing, Account Management, Sales Management, Operations, Sales Operations, Project Management, Product Management, Lead Generation, UI / UX design, SEO, SEM, Social Media Strategy, New Systems and Tools roll out and training across different Countries, Cross-Team Coordination, Salesforce CRM, Wordpress CMS, Magento CMS.
Based in Bergamo (IT) and Madrid (ES)
I spent more than 4 years at Groupon, becoming the Head of 3 vertical functions for the Southern Europe Region business.
During my career in this pressure cooker business environment I trained and managed my teams spread across the various European Countries, partnered with EMEA and US Sales Operations heads to evaluate and define international processes and business strategies, planned and oversaw hundreds of web marketing campaigns, supervised the selection and management of new partners, identified the market demand assured the fulfilment through sales management activities and I was the contact person for several international projects.
(cover photo: Architects live in London. Feb 3, 2018)
Work history
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Co-OwnerShangri-La Heritage
Bergamo, ItalyFull Time
www.shangrilaheritage.it
Shangri-La Heritage is an Italian Brand based in the Northern Italian Alps, creating Essential Garments for Motorcycle Explorations.
Blending tradition and innovation, the products come from Italian Sartorial thinking with finest quality details.
Designed for Bikers, Rockers and Gentlemen.
Get in touch: marco@shangrilaheritage.it
Instagram page: www.instagram.com/shangrilaheritage
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Startup Consultant, Digital Marketing and E-Commerce ExpertMarco Massini Consulting
Madrid, SpainFull Time
www.marcomassini.com
Helping startups to ramp up their business online.
Main areas:
- website design
- digital marketing
- e-commerce
- social media marketing and strategy
- business development
- business strategy
- business analysis, monitoring and reporting
- key metrics and unit economics tracking and control: revenue, traffic, spending, customer acquisition cost (CAC), lifetime value (LTV), cohort analysis
- building B2B partnerships
- increasing traffic and customer base
- defining and planning web marketing campaigns
- enhancing brand identity
- website analysis and UI / UX design
- SEO
- SEM
- content marketing
- email marketing
- product variety strategy
- pricing strategy
- discount/promo/gift strategy
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Skills
- Account Management
- Business Development
- Management
- Marketing
- Marketing Strategy
- Project Management
- Strategic Planning
- Ecommerce
- Ecommerce Business
- Ecommerce Design
- Ecommerce Experience
- Online Marketing
- Branding
- Online Advertising
- Online Branding
- Digital Advertisement
- Online Advertisement
- Digital Advertising
- Digital Marketing
Education
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Management FundamentalsAmerican Management Association
- Italy
Management Fundamentals
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Master of Science in Management, Economics and Industrial EngineeringPolitecnico di Milano
- Milan, Italy
Master of Science in Management, Economics and Industrial Engineering
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