About me

Award winning, multidisciplinary senior creative working across myriad design arenas including branding, communications, publishing and events, for both domestic and international marketplaces. Over fifteen years I have amassed a wealth of experience as diverse as my client base, along with the flexibility and skills to operate successfully in any design environment. My clients range across the international architecture, luxury and telecomunications sectors and include some of the world’s most respected publishing companies. I believe in close collaboration with clients to give greater understanding of the story they and their brands are trying to tell. This allows me to effectively combine creative and strategic thinking in the delivery of clear, relevant design and communication solutions within an aesthetically appropriate framework.

QuestionsProjectsExperienceTeam

Projects

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  City Nation Place BrandingA strong, contemporary identity that was representative of bright bold thinking and introduced a bright and vivid colour palette to exemplify a future forward mindset. With a variety of situational lock up formats I also developed a simple design tool kit that would offer real flexibility in any application of the branding, from large scale event settings to digital formats.
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  Condé Nast International Luxury Conference 2016I have now worked in collaboration with Vogue International Fashion Editor, Suzy Menkes and her team on five editions of her Luxury Conference, originally with The New York Times and now with Condé Nast International. Working closely with Suzy I create a visual framework that reflects the overall essence of the conference. Taking specific reference points from this landscape I then develop and define the branding which is then applied across all the events and materials that make up the confer
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  SSH RebrandI redesigned and developed the company’s branding to better reflect its new focus of becoming a regional leader in Middle East, North Africa markets. The re-brand has now been implemented in a complete overhaul ofthe company’s communications, introducing a new level of quality and sophistication to all its internal and external facing materials. This includes the build of a fully responsive website and comprehensive branding guidance across the company.
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  Condé Nast International Luxury Conference 2015Responding to the desire for the conference branding to reflect it's venue, The Palazzo Vecchio in Florence, I devised a bespoke display typographic system inspired by the florentine architicture and sculpture. This was then applied to all aspects of the conference and associated print and digital materials.
• Crossfire ProductionsI was asked to create the identity for a film production company and design a bespoke website that included showcase reels and a private login area for clients to view progressive edits of their work. The site has recently been refreshed but the branding endures...
• IHT Gift StoreAs well as developing the branding for the IHT Gift Store I art directed and designed a series of print and digital ad campaigns based around curated themes. I also oversaw the design assets for the website itself.

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Work history

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Senior Designer & Art DirectorFreelance
Mar 2014
I am currently working as a freelance consultant. I am an innovative, multidisciplinary senior creative working extensively in print across many different design arenas including brand, communications, editorial and events, for both domestic and international marketplaces. I have amassed a wealth of experience as diverse as my client base and I pride myself on my flexibility and passion for engaging wholeheartedly with every new project no matter how simple or complex. My work also involves digital, web and motion projects.
Senior Designer
Dec 2014 - Jun 2016
Whilst at SSH I redesigned the company’s branding to better reflect it’s new focus on architecture and it’s aspirations of evolving from a local entity in Kuwait to a regional leader in the MENA market place. As well as redefining the branding this has meant a comprehensive overhaul of the company’s graphical output, introducing a new level of both quality and sophistication to all it’s internal and external facing materials. This has included the management and oversight of all aspects of the design team and all graphics work produced company wide.

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Skills

• Events
• Marketing PR
• Visual Arts
• Print Design
• Environment
• Illustrator
• Indesign
• Photoshop
• Powerpoint
• Strategy
• Team Management
• Art Direction Design
• Liaise with Clients and Designers
• Presentation and Pitch
• Concept and Ideation

Education

Graphic and Communication Design
Aug 1990 - May 1994