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Award winning, multidisciplinary senior creative working across myriad design arenas including branding, communications, publishing and events, for both domestic and international marketplaces. Over fifteen years I have amassed a wealth of experience as diverse as my client base, along with the flexibility and skills to operate successfully in any design environment. My clients range across the international architecture, luxury and telecomunications sectors and include some of the world’s most respected publishing companies. I believe in close collaboration with clients to give greater understanding of the story they and their brands are trying to tell. This allows me to effectively combine creative and strategic thinking in the delivery of clear, relevant design and communication solutions within an aesthetically appropriate framework.
I am currently working as a freelance consultant. I am an innovative, multidisciplinary senior creative working extensively in print across many different design arenas including brand, communications, editorial and events, for both domestic and international marketplaces. I have amassed a wealth of experience as diverse as my client base and I pride myself on my flexibility and passion for engaging wholeheartedly with every new project no matter how simple or complex. My work also involves digital, web and motion projects.
Whilst at SSH I redesigned the company’s branding to better reflect it’s new focus on architecture and it’s aspirations of evolving from a local entity in Kuwait to a regional leader in the MENA market place. As well as redefining the branding this has meant a comprehensive overhaul of the company’s graphical output, introducing a new level of both quality and sophistication to all it’s internal and external facing materials. This has included the management and oversight of all aspects of the design team and all graphics work produced company wide.
I managed and developed the inhouse design team of the International New York Times (previously the International Herald Tribune) creative services department. Responsibilities included: • End-to-end responsibility for the art direction, organisation and timely delivery of all required internal and external communications, pr and marketing materials on a worldwide level across print and digital platforms. • Developing and mentoring the design department including setting up a freelance roster and a paid intern programme. • Pitching concept and development creative to both internal and external stakeholders, often at boardroom level. • Rationalising procedures for asset collation and distribution in order to streamline work flows, dramatically reducing time wasted re requesting external visual assets etc. • Brand creation and development across a diverse international conferences division, including final delivery of print and digital ad campaigns, web, twitter and app assets, delegate books and all event stage and signage. • Implementation of all necessary assets and materials for the global rebrand from the International Herald Tribune as the International New York Times including the production of a clear and concise set of company wide brand guidelines for all INYT marketing materials. • Creating a Google Apps micro site showcasing the marketing department, it's guidelines, workflow procedures and assets.