Based in Madrid, for 15 years, I worked in advertising agencies (Wysiwyg, Publicis) as an executive creative director, until 2014 when I decided to shift my career and started my own studio to focus on illustration, creative/art direction and branding.
In the last years, I have had the opportunity to collaborate with the Madrid City Council, Diario Público, El País, Endémico magazine, Planeta publishing house, Penguin Random House, Woman magazine, El Duende magazine, Barcelona, Metropolis magazine, NTT, MPDL, Bankia, Banco Sabadell, Banco Santander, Lotería Nacional, CdeC, Government of Spain, Campofrío, the Young SurvivalCoalition, ESCRnet, Thyssen Museum, Audible, and Paradores Nacionales.
Projects
- ESCR-Net rebrandingSince 2003, the ESCR-net logo has represented the global character of a network uniting 300 social movements, organizations, and human rights defenders from around the world. Today, in Apéritif, we are renewing its image to reflect the collective strength in building alternative futures. The new brand image challenges the dominant worldview rooted in capitalist, racist, and patriarchal systems. This flexible proposal draws inspiration from diverse cartographic projections of the world, ultima
- Super PR Fem (Branding)Super PR Fem is a spin-off from parent Austrian agency Super PR. Its mission is to bring brands and people together through the fem side of life. Super PR Fem believes feminism is a path, a lens through which to view the world, that embodies great values to inspire brands: equality, the importance of small things, the humanism in embracing emotions, empathy, vulnerability or sensitivity, and the will to leave no one behind. In the end, a fem world is a more human world. Super PR’s visua
- European Music DayEl Duende Magazine in collaboration with Heineken commissioned me to create this illustrations for a special edition focused on the European Music Day. The magazine changed its format for this edition, adopting the format of an EP. The illustration is inspired by the ecstasy of musicians when they perform live, as if the sound and the audience make them float on stage.
- Suona RecordsVisual identity for Suona Records, a music label born in Madrid with an international outlook. Focused on jazz and Latin jazz. A Suona is a wind instrument commonly used in Latin jazz bands, the shape of the it served as inspiration for creating the visual system that defines the entire brand.
- The Wild Golden Egg"The Wild Golden Egg is the creative wild nature. We are the producers and witnesses of a new female culture, note the maintainers of the status quo. We break sluggish, rigid laws by opening up completely new approaches. We liberate ourselves from pathogenic solidification by having the uninfluenced raw elemental willingness as allies, which still contains all possibilities. Love and humour are our companions." In order to convey this brand philosophy, we've created a bold, funny and empowering
+ View all
Projects credited in
- GROW AS ONENTT DATA needs to communicate to all their employees that more people are joining to the company. When we talk about integration of companies it's very important to build a positive feeling around this strategic decision. How? By creating a new, unique communication toolbox that places people at the center. Because everything works in harmony when everyone is connected.
- March 8th MarchThe Madrid City Council wanted to join the International Women's day demands with a campaign that represented the need to open a new time in the challenges of equality. We created a series of posters representing the diversity of women while conveying the key message with enough iconic strength to become a symbol they all could identify with, make their own and share.4
- Madrid by taxiThe Madrid City Council briefed us on a campaign that would support the taxi service in Madrid for print, outdoor and digital outdoor. The objective was to highlight its differentiating features (proximity, respect for the environment, ease of use, immediacy and accessibility) from a point of view that would reflect how taxis are integrated with the city. We inspired ourselves in tourism advertising from the 20s as well as in classic publications from that time that would generate a nice visua2
+ Show more
Work history
founder & creative directorapéritif
Madrid, SpainFull Time
I founded Apéritif 5 years ago, it's a creative studio born to create ideas and develop projects, both our own and our clients’, that will make brands, businesses and people who love a well done job over anything else feel hungry for more.
w
w
executive creative directorwysiwyg
- Madrid, SpainFull Time
Wysiwyg was an independent agency based in Madrid, in 2008 it was acquired by Razorfish and later by Publicis Group, I stayed there as executive creative director till december 2013.
+ Show more
Skills
- Graphic Design
- Advertising
- Illustration
- Creative Direction
- Art Direction
- Branding