Projects credited in
- March 8th MarchThe Madrid City Council wanted to join the International Women's day demands with a campaign that represented the need to open a new time in the challenges of equality. We created a series of posters representing the diversity of women while conveying the key message with enough iconic strength to become a symbol they all could identify with, make their own and share.1
- Madrid by taxiThe Madrid City Council briefed us on a campaign that would support the taxi service in Madrid for print, outdoor and digital outdoor. The objective was to highlight its differentiating features (proximity, respect for the environment, ease of use, immediacy and accessibility) from a point of view that would reflect how taxis are integrated with the city. We inspired ourselves in tourism advertising from the 20s as well as in classic publications from that time that would generate a nice visua
- Madrid Gay Pride 2018As a way to celebrate the 2018 LGTBI Pride Week, the Madrid City Council commissioned several designers and studios to create a series of illustrations to dress the citiy's street banners, print and digital outdoor media under Madrid's claim: 'Whoever you love, Madrid loves you'. We created two illustrations that celebrate love and diversity above everything else.2
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Work history
founder & creative directorapéritif
Madrid, SpainFull Time
I founded Apéritif 5 years ago, it's a creative studio born to create ideas and develop projects, both our own and our clients’, that will make brands, businesses and people who love a well done job over anything else feel hungry for more.
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executive creative directorwysiwyg
- Madrid, SpainFull Time
Wysiwyg was an independent agency based in Madrid, in 2008 it was acquired by Razorfish and later by Publicis Group, I stayed there as executive creative director till december 2013.
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Skills
- Graphic Design
- Advertising
- Illustration
- Creative Direction
- Art Direction
- Branding