Margarida Fernandes

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  • LocationLondon, United Kingdom

Projects

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About me

 

I have always been a creative, with a love of art and language. However, I'm also a creative problem solver, yearning to get the best results through beautiful ideas and crafted strategy. In 2014, I completed a BA(Hons) in Graphic Media Design for Advertising at the London College of Comunication. In 2016, I will have completed my MSc in Strategic Marketing from the Imperial College Business School.

Skills

 

  • Advertising
  • Print Design
  • Art Direction
  • Presenting
  • Design
  • Marketing
  • Strategic Planning
  • Creative Thinking
  • Illustrator
  • Indesign
  • Photoshop
  • Language Other Than English
  • Social Media Digital Strategies
  • Social Digital Marketing
  • Digital Marketing Social Media

Work history

2016

External Consultant

Jaywing

May 2016 - Aug 2016
  • • Analysed the changing role of paid media on communication strategies and the significance for brands, marketing agencies, publishers and platforms. • Prepared a thorough report highlighting the major findings from research. Presented the key recommendations to the Director of Insights at Epiphany. • Identified the role of ad blockers, how users avoid or engage with paid and natural content, and the role of different content types across the customer journey

2013

Creative Intern

O’gilvy Mather Lisbon

Mar 2013 - May 2013

2013

Creative Intern

Clinic

Feb 2013 - Mar 2013

Education

2016

MSc Strategic Marketing

Imperial College of Science, Technology and Medicine

Sep 2015 - Aug 2016
  • Core Modules included: • Digital Marketing • Consumer Behaviour • Marketing Analytics • Marketing Strategy and Finance • Branding • Relationship & Service Marketing • Strategic Project Management • Consulting Project

2016

BA(Hons) Graphic Media Design

London College of Communication

Aug 2016 - Aug 2016
  • Student Representative for 2011-12; 2013-14. Was part of the Curation Team for the Final Degree Show for 2014. Undertook a Year in Industry - Diploma in Professional Studies, 2012-2013.