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Passionate and visionary Product Developer with a Fashion Management MBA and 4+ years combined experience in fashion, innovation and creative industries. I am now looking to apply my skills in product development and managing, trend and consumer behaviour research and storytelling to the brand developing sectors. I am a global thinker with cross-cultural working and living experience. I am a leader and a team player with a strong ability to think and manage creatively whilst innovating.
As part of the R&D team I had to lead the creative approach for every product from the four corporate brands. the aesthetic part of the product had to accomplish with the fashion and innovative goal of the company and had to be designed according to a previous research including consumers, trends, technology and competitors insights.
My responsibility was to create a new “functional-fashion” brand to develop the retail channel. Including tasks like target and consumer behaviour’s research, benchmarking, brand concept and DNA, awareness, marketing plan, kpi follow up and brand management in general. I was also responsible to develop the product for this brand and to supervise the achievement of my team duties.
My responsibilities were to design clothing for advertising and merchandising. My tasks included conceptualization and mood boards, apparel design, selection of materials and providers and everything included on the product development as well as product presentation to costumers.
In this position I had to support the main designer on his responsibility of designing female clothing for a very exclusive target. I got to participate in creative processes as well as materials and providers selections. Also took active participation on attending the showroom and bringing back insights about costumers needs.