A creative and entrepreneurial mindset, combining fashion and lifestyle experiences in the luxury sector, an education in fashion business and a passion for everything digital, I am always willing to take on new challenges!
An online platform for luxury interior design pieces where I have a broad role encompassing digital project management, marketing and client relationship management. Started with a six month internship that was converted into a full-time position following outstanding performance. - Manage and update the website on a daily basis. Strategically enhance the website through working with developers and UX designers to improve the customer journey and implement SEO best practice - Creating and managing marketing collateral to promote new products, designers and events - Work on formulation of marketing strategy and manage end-to-end email marketing campaigns and social media campaigns - Implemented new CRM and digital project management software to improve client relationships and internal communication and workflow - Led client meetings and presented at company events
Isabelle Dubern, Creative Advisor to Diptyque - A French perfume and homeware company, known worldwide for their iconic candles where I helped developing a new homeware collection - Conducted internal and competitor brand analysis to ensure the company's identity was clearly defined - This analysis supported launch of new product range and pricing decisions - Created presentation materials for C-suite executives
2.1 Upper-Class Marketing, Branding, Digital Strategy, Finance, Buying & Merchandising, Fashion History and Philosophy