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Development of xAd's MarketPlace, the first self-service, fully transparent platform for the buying and selling of locations by generating geo-boundaries around key places and points of interest on maps in US and EMEA in order to target consumers with mobile advertising: ° Creating edits on proprietary program and communicating bugs or errors when encountered ° Researched each brand’s locations to verify its authenticity
Public relations campaigns for 5 accounts (including 1 major client): ° Writing press releases, media alerts, invitations, columns ° Monitoring of around 200 press impacts, production of daily reporting and press reviews ° Management of client and media relationships (online and offline journalists)
Implementation of a communications strategy to promote the Master’s degree: ° Production of communication materials via Adobe Creative Suite: brochures, posters, business card
Implementation of a communications strategy to renew the cluster’s image and increase its reputation: ° Production of communication materials via Adobe Creative Suite: brochures, kakemonos, posters ° Website launch and content management (content, images, videos) ° Organisation of HydroGaïa 2013 (International WaterTechnology Exhibition): 3.300 visitors and 16 new memberships
° Media planning for an international exhibition (300.000€): media strategy, advertising exposure ° Writing press releases and production of the bi-annual museum programme ° Organisation of 5 private inaugurations for exhibitions