Margot Houghton

Campaign Specialist

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

End-to-end creative advertising, multi-channel media campaigns and integrated marketing communications specialist with five years of experience. Passionate making a positive impact on people’s lives, marketing strategy, customer experience and digital marketing. Have moved to London to advance career in digital marketing campaigns and marketing strategy, either client or agency side.

Skills

  • Advertising Campaigns
  • Media Campaigns
  • Creative Advertising
  • Creative Production
  • Campaign Coordination
  • Marketing Communications
  • Campaign Management
  • Digital Advertising
  • Project Management
  • Marketing Strategy

Companies I’ve worked with

  • D

    Deakin University

    • A

      Australian Red Cross Blood Service

      Work history

      2019

      Jul 2017 - Jan 2019
      • Melbourne, Australia
      • Full Time
      • • Leading and executing multiple end-to-end creative and multi-channel campaigns • Leading the development and implementation of campaign and marketing communications strategies and projects • Work with local area marketing teams to identify local area and partnership opportunities • Copywriting for the blog, website, digital and social ads and email • Conducting audience research, data analysis and drawing insights to inform marketing communications and campaigns • Weekly, monthly, quarterly and yearly campaign tracking, optimisations, reporting and analysis • Ongoing review and optimisations to the website to ensure a seamless UX and conversions on site are maximised • Campaign budget management, including forecasting, budget allocation, tracking and reporting • Maintaining positive and collaborative relationships with internal stakeholders across all levels and areas of the business • Managing the relationship and working daily with creative and media agencies to deliver campaigns

      2017

      Sep 2015 - Jun 2017
      • Melbourne, Australia
      • Full Time
      • • Partnering with the National Marketing Team to execute local area campaigns • Working closely with the CRM Team to develop and implement targeted local email and direct mail retention campaigns • Developing and implementing annual local area marketing and communication plans • Working with the inhouse design team and suppliers to deliver marketing activities • Working closely with the wider National Marketing Team, PR and Community Relations to integrate local area marketing campaigns and communications and identify marketing opportunities • Supporting the Community Relations Team with the amplification of their events, B2B opportunities and partnerships • Ongoing reporting and analysis to identify local problems and marketing opportunities to meet annual targets • Managing donor centre brand compliance, signage and marketing collateral • Serving as the main point of contact for campaigns, marketing activities and brand queries from local stakeholders • Managing various campaign, project and donor centre marketing budgets

      2015

      Program Officer

      Deakin University

      Apr 2015 - Sep 2015
      • Melbourne, Australia
      • Full Time
      • • Coordinating the logistics of on and off campus student recruitment events and programs • Administrative support to the wider Marketing Team to promote student recruitment events • Organising presentations and collateral requirements for events • Participating in student recruitment events and supporting the promotion of the University to prospective students • Supervising the University’s student ambassadors • Liaising and driving B2B relationships with key external stakeholders such as school Careers Practitioners, other universities, tertiary education institutions and government agencies on student recruitment

      2015

      Marketing Support Offcier

      Deakin University

      Feb 2014 - Apr 2015
      • Melbourne, Australia
      • Full Time
      • • Providing support to the Marketing Division on student recruitment projects, campaigns and events • Maintain and update administrative processes and systems of the Marketing Division • Facilitating the University’s participation in recruitment events by undertaking administrative duties and ensuring all event and client relationship aspects were managed • Participating in student recruitment events and supporting the promotion of the University’s courses • Act as the main point of contact for student recruitment enquiries from customers • Managing the supply and updates of all student recruitment publications and collateral and arranging distribution

      Education

      2013

      Bachelor of Business (Marketing)

      QUT (Queensland University of Technology)

      Feb 2011 - Dec 2013
      • Brisbane, Australia