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An energetic, creative, multilingual individual, with 8 years digital marketing and communications experience in both agency and client side. Specialist in editorial and content production, social marketing and B2B. Oral and written fluency in English, Italian and German. Professional competence in French and Spanish. With 5 solid years in the financial sector, now seeks to apply knowledge and experience across new sectors.
Developed account based marketing strategies and campaigns to support the growth of our digital B2B subscription business. The focus is on lead generation and engagement, targeting organisations in corporate markets, financial and professional services, government and business education Optimised lead funnel: reallocated budget to best performing lead sources/campaigns. Using an Inside up prospecting approach, I have managed to support upsell objectives by working with internal advocates to speak to our customers’ senior decision makers Successfully worked with anagency on SEO campaigns, off-site targeting with social ads, LinkedIn, display ads and print ads and retargeting visitors with display ads (AdWords), to bring an increase of traffic to our website and increase inbound leads, our best performing lead source Introduced the importance of value proposition to the role, carried out in-depth studies and evidence to support conversion of opportunities and produced case studies, videos and testimonials to support the completion of new business deals Pioneered content marketing campaigns within the department, carrying out nurturing content-driven campaigns with regular automated emails, rather than one-off email campaigns. Used Marketo automation to achieve this. Was the internal contact for Marketo, providing training to staff Developed managerial and leadership abilities by managing a Marketing Executive and two Telemarketers Formed strong connections with other FT departments for data acquiring and list sharing opportunities. Worked closely with sales teams and product consultant teams on targeted campaigns Proactively involved in the development of products and services to enhance revenue. This included working with the product team to produce the new iOS app.
Responsible for creating and delivering global events for the finance portfolio, worth over £15,000,000 and achieving specific revenue, profitability and market share objectives through effective campaign management, using all aspects of the marketing mix, including regular email, e-newsletter and print campaigns. Fostered relations with internal teams and external partners to fulfil design, production and advertising tasks; increased advertising coverage in-house and with external partners by 35% Partnered for events with high profile Supporting Partners such as SkyNews, CNBC and ThomsonReuter
Optimized the CRM Software and in doing so increased the number of stakeholders and contacts from 100 to 4000+ Designed and developed an archive of case studies based on the previous 4 years
Closed deals with worldwide Non-Traditional Outlets (art spaces, galleries, shops) greatly expanding global circulation by effectively liaising with clients and publisher
Developed and maintained relationships with press and media contacts, implementing strategies that allowed for media coverage in multiple foreign languages Effectively managed accounts for Dolce&Gabbana ,Stella Mc Cartney, Narciso Rodriguez, WHotel and Superga