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Maria Chiara Sozzi

Senior Marketing Executive

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Event Manager - Marketing Account Executive

Projects

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About me

An energetic, creative, multilingual individual, with 8 years digital marketing and communications experience in both agency and client side. Specialist in editorial and content production, social marketing and B2B. Oral and written fluency in English, Italian and German. Professional competence in French and Spanish. With 5 solid years in the financial sector, now seeks to apply knowledge and experience across new sectors.

Skills

  • Advertising
  • Events
  • Websites
  • B2B
  • Brand Management
  • Html
  • Production Management
  • Creative Direction
  • Client Management
  • Excel
  • Office
  • Photoshop
  • Digital Marketing
  • Critical Thinking
  • Social Media Digital Strategies

Work history

Currently

Senior Marketing Executive

Financial Times

Jan 2016
  • London, United Kingdom
  • Full Time
  • Developed account based marketing strategies and campaigns to support the growth of our digital B2B subscription business. The focus is on lead generation and engagement, targeting organisations in corporate markets, financial and professional services, government and business education Optimised lead funnel: reallocated budget to best performing lead sources/campaigns. Using an Inside up prospecting approach, I have managed to support upsell objectives by working with internal advocates to speak to our customers’ senior decision makers Successfully worked with anagency on SEO campaigns, off-site targeting with social ads, LinkedIn, display ads and print ads and retargeting visitors with display ads (AdWords), to bring an increase of traffic to our website and increase inbound leads, our best performing lead source Introduced the importance of value proposition to the role, carried out in-depth studies and evidence to support conversion of opportunities and produced case studies, videos and testimonials to support the completion of new business deals Pioneered content marketing campaigns within the department, carrying out nurturing content-driven campaigns with regular automated emails, rather than one-off email campaigns. Used Marketo automation to achieve this. Was the internal contact for Marketo, providing training to staff Developed managerial and leadership abilities by managing a Marketing Executive and two Telemarketers Formed strong connections with other FT departments for data acquiring and list sharing opportunities. Worked closely with sales teams and product consultant teams on targeted campaigns Proactively involved in the development of products and services to enhance revenue. This included working with the product team to produce the new iOS app.

2016

Marketing Executive

Financial Times

Oct 2013 - Sep 2016
  • London, United Kingdom
  • Full Time
  • Responsible for creating and delivering global events for the finance portfolio, worth over £15,000,000 and achieving specific revenue, profitability and market share objectives through effective campaign management, using all aspects of the marketing mix, including regular email, e-newsletter and print campaigns. Fostered relations with internal teams and external partners to fulfil design, production and advertising tasks; increased advertising coverage in-house and with external partners by 35% Partnered for events with high profile Supporting Partners such as SkyNews, CNBC and ThomsonReuter

2013

Marketing Assistant

Nacue

Feb 2013 - Sep 2013
  • London, United Kingdom
  • Full Time
  • Optimized the CRM Software and in doing so increased the number of stakeholders and contacts from 100 to 4000+ Designed and developed an archive of case studies based on the previous 4 years

2012

Business Developer

Wallpaper* Magazine

Oct 2011 - Apr 2012
  • London, United Kingdom
  • Full Time
  • Closed deals with worldwide Non-Traditional Outlets (art spaces, galleries, shops) greatly expanding global circulation by effectively liaising with clients and publisher

2011

Social Media Coordinator and Brand PR

PR Consulting

Mar 2011 - Sep 2011
  • New York, United States
  • Freelance
  • Developed and maintained relationships with press and media contacts, implementing strategies that allowed for media coverage in multiple foreign languages Effectively managed accounts for Dolce&Gabbana ,Stella Mc Cartney, Narciso Rodriguez, WHotel and Superga

2011

Digital Contributor and Event Planner

Souldesigner

Jan 2010 - Jan 2011
  • Italy
  • Full Time

2011

Contributor

The Tamarind

Jan 2009 - Jan 2011
  • Italy
  • Full Time

Education

2017

Associate Member

The Chartered Institute of Marketing

Jan 2016 - Jan 2017
  • London, United Kingdom

2013

International Relations and Affairs

The London School of Economics and Political Science

Sep 2012 - Sep 2013

2009

Economics and Management in Arts, Culture, Media and Entertainment

Bocconi University

Sep 2006 - Sep 2009