Maria Christina Papasavva

PR & Marketing Coordinator

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Press Release
  • Photoshop
  • Sales
  • Social Media
  • E-commerce
  • Fashion Marketing
  • PR Media Communications

Work history

Currently

PR & Marketing Coordinator

Pink Woman

Nov 2013
  • - Develop and implement the Marketing & PR strategies across all target market. - Media & Advertising Plan. - Draft, edit and disseminate press releases and other relevant PR materials. - Organise and manage events. - Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams. - Monitoring social media channels and creating ideas to increase awareness via Facebook,Instagram, Pinterest,Youtube and Twitter. - Keep track of social media statistics month on month, as per the Social media Strategy objectives. E-shop Manager - Lead seasonal planning for new buys, trends and product highlights. - Product Marketing & site trading. - Continuously optimise all product areas of the site. - Site improvements & development. - Working with Head of Ecommerce manage ongoing site optimisation and product navigation, propose changes and initiate remedial actions to support trading and content. - Newsletter editor.

2013

PR Representative

Fashionstrikes.com

Feb 2013 - Mar 2013
  • Fashion Week 2013 Social Media Manager

2013

Intern & PR Assistant

Karla Otto

Nov 2012 - Feb 2013
  • - Assistant PR – Maison Martin Margiela, Givenchy, Casadei, Emilio Pucci, Thakoon, Trussardi, Loewe, Celine, Marni. - Effectively returned samples using Fashion GPS. - Maintained an organised showroom/ fashion cupboard. - Liaised with PRs and carried out call backs to publications. - Operations of logistics department. - Effectively managed press clippings. - Oversee product sample send outs and ensuring the sample system will run and organised. - Assisting with sample tracking. - Checking for client’s coverage.

2012

Intern & PR Assistant

MLPR

Sep 2012 - Nov 2012
  • - MLPR SS13 Press Day Event organisation – The Westbury Hotel. - Day to day contact for media enquiries - sample requests - price enquiries. - Database management - keep database updated with new contacts/details. - Oversee product sample send outs and ensuring the sample system will run and organised. - Prepare monthly client press reports. - Prepare Press Send Outs. - Filing/Updating/Editing Coverage.

Education

2012

Fashion Marketing, International Fashion Marketing, Fashion Business, Fashion Technology

Manchester Metropolitan University

Aug 2011 - Jul 2012
  • International Fashion Marketing

2010

PR Marketing Communications, Journalism, Advanced Public Relations, Crisis Management, PR: Issues i

Sunderland University

Aug 2006 - Apr 2010
  • BA (Hons) Public Relations