- Develop and implement the Marketing & PR strategies across all target market. - Media & Advertising Plan. - Draft, edit and disseminate press releases and other relevant PR materials. - Organise and manage events. - Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams. - Monitoring social media channels and creating ideas to increase awareness via Facebook,Instagram, Pinterest,Youtube and Twitter. - Keep track of social media statistics month on month, as per the Social media Strategy objectives. E-shop Manager - Lead seasonal planning for new buys, trends and product highlights. - Product Marketing & site trading. - Continuously optimise all product areas of the site. - Site improvements & development. - Working with Head of Ecommerce manage ongoing site optimisation and product navigation, propose changes and initiate remedial actions to support trading and content. - Newsletter editor.
Fashion Week 2013 Social Media Manager
- Assistant PR – Maison Martin Margiela, Givenchy, Casadei, Emilio Pucci, Thakoon, Trussardi, Loewe, Celine, Marni. - Effectively returned samples using Fashion GPS. - Maintained an organised showroom/ fashion cupboard. - Liaised with PRs and carried out call backs to publications. - Operations of logistics department. - Effectively managed press clippings. - Oversee product sample send outs and ensuring the sample system will run and organised. - Assisting with sample tracking. - Checking for client’s coverage.
- MLPR SS13 Press Day Event organisation – The Westbury Hotel. - Day to day contact for media enquiries - sample requests - price enquiries. - Database management - keep database updated with new contacts/details. - Oversee product sample send outs and ensuring the sample system will run and organised. - Prepare monthly client press reports. - Prepare Press Send Outs. - Filing/Updating/Editing Coverage.
International Fashion Marketing
BA (Hons) Public Relations