About me
I am a digital marketer with over 15 years of global markets experience, developing digital journeys and roadmaps for brands, and increasing revenue through new digital products.
Over the course of my career, I have worked with brands such as Lloyds Banking Group, Public Health England, Chanel, Tiffany, Vodafone, and Starwood Hotels to shape their digital roadmap. My experience spans numerous disciplines within digital marketing including social media – paid, owned, and earned, e-commerce, media, SEO, content, partnerships, data and insights, measurement, and influencer marketing.
I have developed social media, digital insights and strategy, and content teams during my time at MEC/ Wavemaker and am currently heading up the International Content team. As an experienced digital marketer, I have also contributed to industry thought pieces on digital media and its evolution, and my thoughts on social media’s impact on branded content was recently published in a book by the BCMA.
I have proven experience in the following areas
• Business Development
• Global Digital Strategy and Implementation
o Experience across data and measurement, insights, paid social, media activation, content production, influencer management
• Product/ Service Development – Social Media & Content
• People Management
• Market Development and Coordination
I have always maintained a flexible and agile approach to the work and the career path I have undertaken, as I feel these are the most important skills required to grow in the dynamic world of digital. In my current role, I have developed new products that combine social content, influencer marketing, and e-commerce to create more effective and measurable digital media campaigns.
I am certain that my profile and experience would be a good fit for mid-senior level freelance Digital/ Social or Content roles.
Thanks,
Maria Dsouza
Work history
PartnerWavemaker
London, United KingdomFreelance
o Interim Head of Content @ Wavemaker Client Solutions over the past 12 months
o Leading the content practice within Wavemaker Client Solutions EMEA hub operated out of London
o Overseeing strategy and execution of multi-market and multi-million euro content investments
o Leading award-winning campaigns for Michelin, Marriott Hotel, Star Alliance, and Visa
o Relationship management and development across key clients, media owners, external suppliers, and internal stakeholders
o Supporting the development of the global Wavemaker Content practice - products, clients, and revenue
o Supporting local markets with content and digital expertise, best practice guides, and playbooks
Skills
- Strategy Consulting
- Content
- Digital
- Business Development
- Team Development
- Influencer Marketing
- Data
Education
C
C
MastersCass Business School
- London, United Kingdom