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Maria Eden Smith

Web Site Country Manager

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  • LevelMid Level
  • LocationBrentwood, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Web & Digital Producer - Other Profession

About me

An experienced Digital Marketing professional, I have a demonstrable background of success and achieving results in this fast and competitive field. Five years’ in the financial sector, specialising in the Mexican and Spanish markets has challenged and honed my skills to understand the international application of digital media campaigns and initiatives. With a combination of previous experience within Human Resources, I am a confident and exceptional communicator, with excellent negotiation skills, used to forge productive relationships in all circumstances.


  • Branding
  • Websites
  • Blogs
  • Email Marketing
  • Google Analytics
  • Human Resources
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Proofreading
  • Web Content
  • Training Development
  • SEO Content
  • Banner Campaigns
  • Bulletin Boards

Work history


Web Site Country Manager


Jul 2010
  • Responsible for launching and consolidating the full operation of the ADVFN financial web site for Mexican private investors and executing the strategy to grow the site, the brand, the user-base and ensuring site effectiveness. • Managing, defining and formulating paid and organic marketing campaigns (Google AdWords, PPC, SEO, social media, email) and monitoring its performance (Google Analytics). • Managing the site magazine (blog), issuing Financial Market Data Newsletter, identifying new and auditing existing SEO content, promoting bulletin boards, issuing press releases on news website features and branding. • Managing site advertising banners inventory, formulating client proposals and overseeing the online advertiser’s campaigns, and prospecting plans and targets for the site sales, increasing traffic as required. • Implementing further financial data acquisition and market data, benchmarking product and services • Providing customer support to private investors in the use of streaming real time data on share prices along with fundamental and technical analysis and financial tools available in the web site including premium product subscriptions. • Liaising with the Mexican and Spanish Stock Exchanges to ensure accurate feed data provision, financial vendors, consultants, brokerage firms for investment instruments data provision and financial market content performance, bloggers to ensuring optimum organic content. • Implementing further financial data acquisition and market data, customising to the country and need of investors along with benchmarking of competitor’s product and services. • Maintaining detailed statistics of site performance including revenue for the board directors • Recruiting, training and supervising interns along with a team of two members of staff for sales and client support and also liaising with bloggers.


Human Resources Officer & Employee Development Programme Coordinator

Visteon UK Ltd

Jan 2005 - Mar 2009
  • Responsible for providing operational support to Management and Supervisors ensuring the delivery of HR systems, processes and services to hourly and salaried employees, compliant with company procedures and employment legislation. In addition, coordinating the Employee Development Assistance Programme (EDAP) across five company sites. Reporting to the Visteon Enfield and Belfast HR Managers. • Providing advice and guidance to Managers and Supervisors in the resolution of employee relations matters including grievances & disciplinary, absenteeism and capability review within unionised environment (hourly and salaried employees). • Coordinating internal and external recruitment and selection process according to the business area and product requirements and carrying out interviews process with line Managers for various positions, as well as issuing contracts of employment to successful candidates and conducting induction training to new starters. • Liaising with management to identify training needs, set up training courses, and evaluate the effectiveness of training activities undertaken. Maintain training records, respond to the external quality audits in respect of meeting job skills and competencies, and manage the training budget. • Resolving pay queries such as unpaid leave, sickness and unauthorised absence; short notice change of shift, jury service, over time etc.; signing weekly and monthly payroll and periodically carrying out payroll audits (Sarbanes Oxley) to ensure that all transactions and changes in the HR systems were processed by payroll in the appropriate pay period. • Managing and processing special early retirement and voluntary redundancy programmes as well as flowback Visteon to Ford programmes. • Conducting SHL occupational testing and interviews for internal and external candidates. • Working closely with managers in supporting organisational structure changes and keeping HR systems updated to reflect compensation rate, grades, allowances, position and job area. • Coordinating the Employee Development Assistance Programme (EDAP) across five company sites. Liaising with Management, Trade Union representatives and local EDAP committees to establish priorities and develop training programmes.


Training Officer

Ford Motor Company UK

Dec 1996 - Dec 2004
  • Responsible for managing and coordinating the plant’s Education, Training and Development Department. Reporting to South East Ford UK Plants Training Manager and HR Basildon plant Manager. • Identification of training needs through the different methods established in accordance with the QS9000, ISO/TS16949, Q1, and ISO14001 standards. * Carrying out training need analysis, forecasting training needs, developing training objectives and strategies to respond to the Company’s needs and business plan along with the formulation and implementation of the plant’s annual training plan. * Design and implementation of training initiatives, programmes and courses that supported existing and new products, processes, equipment and that were linked to the business plan and objectives. * Evaluation and validation of training on courses, programmes and learning initiatives to ensure that requirements were met in content, presentation, facilities and delivery; that attendees acquired the necessary skills and knowledge to perform their jobs with skills and knowledge being transferred and applied to their working area. * Coordination of interdepartmental planning and preparation and allocation of the annual training budget. * Management of the Operating Training System (skill profiles, training matrices, versatility charts, training plans and appraisal) and formulation of training performance and forecasting training requirements reports; along with the maintenance of employees training records. * Liaising with Management, Supervisors, Engineering and Manufacturing departments and vendors to ensure that the provision of training met the business needs and plan, as well as supporting new and existing products, processes and machinery. * Managing the Educational and Assistance Programme, and counselling employees on career development programmes and liaising with colleges and universities. * Coordination of training events delivered internally; assessing suppliers, ensuring course quality, dealing with bookings and schedule patterns, raising purchase order and dealing with invoices, preparation and scheduling conference rooms and class resources, issuing training joining instructions a long with travel arrangements to delegates. • Administering the Employees Reward and Recognition Programme and the Staff Appraisal System; coordinating the annual employee survey; and also the Assessment Centres for Production Supervisor.


Corporate Training Initiatives Coordinator

Ford Motor Company

Apr 1995 - Nov 1996
  • Responsible for developing and implementing the communication and training strategy for Q1, ISO9000 and QS9000 across all levels of the Organisation (Climate Control Systems, Queretaro Plant) along with the content design of the training programmes and development of processes and procedures to support the certification in the aforementioned quality standards. In addition, delivering training in communication and interpersonal skills, team building, Statistics Process Control, Eight Disciplines (8Ds) Problem Solving, Quality Philosophy and Mission Values Principles Guidance.


TV Producer

Dora Guzman Y Asociados

Jan 1994 - Apr 1995
  • Administrative and logistical responsibility for materials and technical resources; recruitment & selection of personnel, and liaison with public authorities and private organisations involved in supplying filming locations and services for rolling out the production of TV cultural and educational programmes.


Dean of the Americom & Head of Continuing Education

Universidad del Valle de Mexico

Sep 1990 - Dec 1993
  • Managing the American international College of Mexico (AMERICOM) operated by UVM under the auspices of Miami Dade Community College offering eight different Associate in Art Programmes in Economics, Business and Journalism among others. Liaising with the consortium of American Universities for arranging the International Exchange Programmes held in UVM Queretaro, in addition to the provision of Education, Training, and Development Programmes to the industry in the Queretaro state.


Radio Producer & Script Writer

Radio Queretaro

Jul 1987 - Aug 1989
  • Responsible for conducting demographic and feasibility studies, planning, development and establishment of “Radio Queretaro”, public cultural broadcasting radio station that provided an alternative channel of communication between the State Government of Queretaro and its citizens in order to identify and respond to Queretaro State population requirements and to reinforce their values and traditions. After the inauguration of Radio Queretato, I was responsible for developing scripts and producing socio-cultural and traditional radio documentaries and musical and literature programmes in addition to Government public affairs broadcasts.


Spanish Assistant

Ealing College of Higher Education

Aug 1986 - Jun 1987
  • Assisting BA Modern Languages undergraduate students by reviewing their dissertations to ensure were correctly written; carrying out talks on Mexican culture, education, politics and government, society topics including literary analysis of Mexican writers' books. Producing and recording audio materials


Technical Librarian

Tecnologico de Monterrey

May 1985 - Aug 1986
  • Responsible for processing around 3000 Library books from Dewey Decimal System to the Library of Congress Classification (LCC) cataloguing system.



CIPD Certificate in Personnel Practice

Chartered Institute of Personnel and Development

Aug 2009 - Jul 2010
  • Human Resource Plans & Organisational Context, Recruitment and Selection, Training & Development, Performance Management & Employee Relations.


Training and Human Resource Management

Leicester University

May 2003 - May 2006
  • Employee Development & Training, Managing Human Resources, National Systems of Training & HRD, The International Context of Training & HRD.


Strategic Human Resources Management

Tecnológico de Monterrey

Mar 1996 - Jun 1996
  • Strategic Human Resource Management, Employee Relations and Performance Management, Training and Development & Talent Identification, Recruitment and Selection, Organizational Communication, and Quality and Continuous Improvement


United Kingdom Press Research

Ealing College of Higher Education, London

Aug 1989 - Jun 1990
  • Research on the Press of United Kingdom. (Postgraduate Exchange Programme) Subject attended in addition: Mass Communications, Marketing Strategies, Economic Development of the Superpowers, Audio Visual Studies - Video, Photography as Communication, British Government, English Literature.


BA(Hons) Communication Sciences

Tecnológico de Monterrey

Jul 1981 - Jun 1985
  • Radio and Television Production, Journalism, Intercultural Communication, Mass Media, Marketing , Market Research, Photography, Audio- visual Production, Magazine Edition; Organisational Communication, Economics, Employee Law and Human Resources. In addition, subject such as Semiotic and Semantic, Contemporary World Literature including Latino American and Spanish Literature.