Maria Florencia Carrera
Available

Maria Florencia Carrera

Graphic DesignerAustralia
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Maria Florencia Carrera
Available

Maria Florencia Carrera

Graphic DesignerAustralia
About me
Integrated Graphic Designer, +10 years of experience working with worldwide clients. Digital Marketing | Email Campaigns | Social Media | Print | Video Editing. I'm a Senior Integrated Graphic Designer with experience in Digital, Print, Freelance Services and Marketing Design, working full-time as part of the Marketing Team in Nu Skin Pacific, and as a freelancer at OBUK Design. I specialize in print and digital design, email campaigns, social media, signage, stationery, POS and videos; and have worked in many different industries, including: skin care, beauty, retail, e-commerce, fashion, food, hospitality, tourism and art, among others. I have +4 years of experience in remote work with worldwide clients from Argentina, Australia, UAE, UK, USA. I'm a quick learner and have been involved in copywriting for email marketing and social media as well, creating catchy and attention-grabbing headlines that people enjoy reading. I have a very cheerful and proactive personality, with proficiency in organisation, teamwork and time-management. Let's connect!
Projects
  • Dippin' Daisy's
    Dippin' Daisy'sDippin’ Daisy’s was started in 2000 by one woman’s vision to create impressive quality swimwear at an affordable price. They are still manufacturing in Los Angeles to sustain their economy now and for future generations. Their vision stands by “Made in USA” and for their customers to purchase swimwear from a broad selection of styles and age groups. At this day in age when the media portrays the ideal summer body in a bikini, Dippin' Daisy's wants to provide you with an alternative. Whether yo
  • My Cookie Dough
    My Cookie DoughMy Cookie Dough's core mission is to spread happiness, and do it in a way that is ethically good and sustainable to the world. Their aim is to put a smile on everyone's face which they believe is something extremely special in itself. Their bottom-line is measured in how many people they can make smile, and that’s something everyone working at MyCookieDough takes very seriously! With a top secret recipe and a one of a kind baking method, their cookie is freshly baked, with a soft gooey delightf
  • Mali+Lili
    Mali+LiliMali+Lili is a female founded bags, purses and accessories brand for the on-the-go girl, the one that does it all. Their bags are 100% cruelty-free, use vegan leather and have been featured in Oprah Daily and Forbes.
  • Nu Skin Pacific
    Nu Skin PacificNu Skin is a global company, with state-of-the-art skin care solutions, cosmetics and nutritional products formulated to help defy visible signs of ageing. With its unique rebranding, this new design focuses on capturing the modern world, the technological advances, innovative solutions and the consumer experience at its best. Using the brand concept of edgy technology, the full stationery is usually printed on silk paper with a celloglaze on top to give it an edgy and bold finish. The social
  • Lulo Tapas & Wine Bar
    Lulo Tapas & Wine BarLulo Tapas & Wine Bar is a Spanish & Latin American restaurant in Melbourne. It’s located in the hub of restaurants on the eastern suburbs. Founded by Matthew Waldron, an extravagant chef with an eye for detail, the branding of this restaurant lets you immerse yourself in the Spanish bar around the corner in central Barcelona. As a high-end destination for wealthy people who spend their lives travelling the world, the stationery design for this restaurant represented quality and sophistication.
  • Bombón Dalfo
    Bombón DalfoBombon Dalfo creates the most delicious and beautiful, handcrafted chocolate bonbons. Its style is unique, memorable and just fantastic. For its branding we wanted to really make the bonbons stand out. This is why we chose to go for a light and simple logotype, which contrasts with the colourful and artistic style of these homemade sweets.
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Work history
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    Senior Graphic DesignerNu Skin Enterprises
    Sydney, AustraliaFull Time
    Member of the Marketing Team, I work collaboratively with the Sales Department and the Warehouse Team to execute high-quality content and marketing strategies. • Supervision of the Junior Graphic Designer. • Internal & external visual communication. • Branding, stationery, signage, editorial, catalogues, photography, video-editing, social media, web design, email marketing, campaign scheduling. • Assets development for PR companies. • SAP Marketing Cloud, campaign scheduling and email creation (MailChimp, Klaviyo). • Use of Digital Assets Management (DAM) on a daily basis. • Copywriting for email marketing and social media campaigns.
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    Freelance Graphic DesignerOBUK Design
    AustraliaFreelance
    Branding, stationery, merchandising, editorial, photography, video-editing, social media, email, website, digital marketing, copywriting. ON-GOING CLIENTS: • Dippin' Daisys / California, USA (August 2021 - Ongoing): Emails, website, video-editing, social media design, and photo-retouching. • My Cookie Dough / London, UK (July 2022 - Ongoing): Branding, POS, signage, stationery, social media design and photo-retouching. • Mouvement Consulting / California, USA (August 2022 - Ongoing): Emails, website, video-editing, social media design, and photo-retouching. PAST CLIENTS: • Zen Flame / Sydney, Australia: Branding and Stationery design. • SM Therapy / Sydney, Australia: Branding and Stationery design. • Make Up by Jelena / Dubai, United Arab Emirates: Branding and Stationery design. • Log Cabin Resort / Washington, USA: Branding design. • Four Seasons Hotel / Buenos Aires, Argentina: In charge of designing graphic pieces for the internal communication. • Las Cañitas Events / Buenos Aires, Argentina: Event photography and photo-retouching. • Lulo Tapas & Wine Bar / Melbourne, Australia: Stationery design, photography and photo-retouching. • Agustin Chertnisky / Melbourne, Australia: Event photography and photo-retouching. • Mora Clara Clothing / Buenos Aires, Argentina: Photography, photo-retouching and social media design.
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Skills
  • Print Design
  • Branding Design
  • Digital Design
  • Video Editing
  • Social Media
  • Stationary Design
  • Signage Design
  • Photo Retouching
  • Copywriting
  • Email Marketing
Education
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    Professional CertificationLinkedIn Learning
     - Sydney, Australia
    Content Creation Strategy
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    Professional CertificationLinkedIn Learning
     - Sydney, Australia
    Retail Marketing Strategy
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Awards
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    Innovative ThinkingIntel
    Selected work that truly promotes innovative thinking featured in the gallery of The Creators Project
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    Palais de Glace ExhibitionUADE
    Branding project 'Palais de Glace' exhibited at UADE Arts Institute.
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