About me

Graphic and branding designer from Brazil, currently studying Typeface Design at the University of Reading.

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Projects

• Let it Grow RebrandLogo redesign and rebrand for Let it Grow, an English school in Rio de Janeiro. More than a language school, Let it Grow is an environment that nurtures students towards cognitive, emotional and social growth. Created in Rio de Janeiro, 2018.
• Carolina StecherLogo and collateral for pastry chef Carolina Stecher, based in São Paulo. Created in 2018.
• Bam CaféThe brief was to create a strong logo using only typography. A simple solution was found using one shape as both the accent of the “é” in Café and the dot of the exclamation point. Created in Rio de Janeiro in 2016.
• FeiraFeira is an independent, crowdsourced magazine about food and the people behind the food chain in Rio de Janeiro. First edition created with Thiago Nasser, Constance Escobar and Samuel Antonini in Rio de Janeiro, 2018.
• Claudia LimaAfter 20 years working as a psychologist, Claudia Lima launched a personal organisation business focused on helping hoarders and those with chronic disorganisation. She needed a simple but flexible visual identity system. Lavender was the selected as the brand colour for its therapeutic and calming properties. The logo adapts to any format, and other elements are organised in a clear grid, for a sense of structure and restfulness. Designed in 2018 in Rio de Janeiro.
• Nugo RebrandNugo is a cashless card service for large-scale events in Brazil. The company needed a rebrand with an assertive but friendly tone of voice. For the redesign of the logo, the type was simplified; the dot became a period for assertiveness; and it was placed in a rectangle for security. The colour palette was extended, gradients were added and a flexible design language was created to turn complex data about spending into simple infographics that event producers can access on a dashboard. Created

Work history

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Senior Graphic DesignerGrupo Sal
Aug 2016 - Jul 2018Rio de Janeiro, BrazilFull Time
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Freelance designer(Various)
May 2015 - Aug 2018Rio de Janeiro, BrazilFreelance
Developed the brand strategy and visual identity systems for various clients in Brazil.

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Skills

• Branding
• Graphic Design
• Logos
• Icon Design
• Brand Strategy
• Typesetting
• Typography
• Typography Lettering
• Custom Typography

Education

Master of ArtsUniversity of Reading
Sep 2018Reading, United Kingdom
MA Typeface Design
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Bachelor Communication DesignBilly Blue College of Design
Oct 2010 - Nov 2012Sydney, Australia

Awards

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Green Carrot Award for Consistent Creative ExcellenceBilly Blue College of Design