Maria Gago da Câmara

Product Marketing Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

I am a product manager and product marketing manager moving from NY to London During the past years, I have been working as a marketing consultant for Furnas Lake Villas, an award-winning boutique hotel, and in the past 2 years for a Manhattan-based social media startup group with 2 apps (Shoudout! and Wuzhear). As a result, I have developed a fast-paced and people-centered mentality of constant change and adaptability, of innovation and creative thinking, intellectual curiosity, entrepreneurial mindset, and teamwork. Specialties: product management, product marketing management, marketing strategy, digital marketing, social media, guerrilla marketing, influencer marketing, content and video creation, paid social media, analytics

Locked Pro Plan feature

Skills

  • Product Marketing
  • Product Development
  • Product Innovation
  • Product Strategy
  • Business Development
  • Social Media Management
  • Content Creation
  • Brand Marketing
  • B2C Comms
  • Marketing Communications

Companies I’ve worked with

  • V

    Vorwerk Premium Lda

    • F

      Furnas Lake Villas

      • S

        Shoudout!

        • R

          RetroActive Media

          Work history

          Currently

          Marketing & PR Consultant

          Furnas Lake Villas

          Dec 2006
          • Portugal
          • Freelance
          • Developing and managing social media channels, resulting in a monthly growth of 6% followers and 13% engagement rate on Instagram with 0 investment in ads. Managing community channels, hotel rating is "Excellent" in all channels. Planning and executing a marketing and communication's strategy for brand awareness in the European and US markets: Publications in digital and print magazines e.g., Wallpaper, Vogue PT, Vogue US (2x), Baumeister, Travel and Leisure AUS, Up Magazine, CityStyle and Living, House Traders, Voyageurs du Monde, Blue Living, Publico, Expresso. TV shows e.g., 24 Kitchen (Papa-Quilómetros), SIC (Ir é o melhor remédio), RTP.

          2018

          Product Marketing Manager

          RetroActive Media

          Apr 2017 - Mar 2018
          • New York, United States
          • Full Time
          • Reported directly to the CEO. Managed a team of 8, 4 influencers, and 2 agencies. Developed and implemented a marketing plan for Shoudout! under the umbrella of "Social Music Movement" in partnership with upcoming artists and influencers for "Crowds for a Cause Program", where 1 shoudout = $1. The Program launched while Shoudout! was in BETA for product testing and donated >$10k to 501C3 organizations in the first 6 months, spending $0 of the app's budget. Project management for Shoudout! + Shake Radio. App became an independent music streaming and social media service. Implemented and released Wuzhear app (IOS released in Nov 2017). Designed and implemented marketing and communication's strategy based on the concept of community-based social media and micro/mini-influencers. Consequently and with 0 investment in paid social media, it had >30k impressions on the 1st month of implementation. Received a premium of 5% of Wuzhear.

          2017

          Product Manager

          Shoudout!

          Nov 2015 - Mar 2017
          • New York, United States
          • Full Time
          • Planned, designed (UI & UX), implemented, and released DJQ browser-based Platform to diversify and expand Shoudout!'s market (B2B). Planned, designed (UI & UX), implemented, and released Shoudify in IOS, Android, and browser. App as music streaming service solution for Shoudout! (B2C). Shoudout!'s evaluation catapulted in > 30%. Received Stock Option. Planned and executed Shoudout!'s marketing strategy, focused on cross-platform marketing techniques, social media, guerrilla marketing, and brand ambassador's programs. Resulting in brand awareness and activation across 11 US Colleges (≅ 60k students/campus). Project management for Xtunes browser-based platforms.

          2015

          Sales & Marketing

          Vorwerk Premium Lda

          Apr 2015 - Oct 2015
          • Lisbon, Portugal
          • Freelance
          • Represented the brand, planned and promoted B2C events, creating buzz on social media, improving brand awareness, customer satisfaction and loyalty. As a result, exceeded sales growth parameters in 58%.

          Education

          2015

          Apr 2015 - Dec 2015
          • Lisbon, Portugal
          • Digital Marketing

          2015

          BSc Tourism Business Management

          ESHTE

          Oct 2011 - May 2015
          • Estoril, Portugal
          • Tourism Business Management

          Awards

          2014

          2nd place at Portuguese Young Entrepreneurs Meeting

          Tourism of Portugal