I am a product manager and product marketing manager moving from NY to London During the past years, I have been working as a marketing consultant for Furnas Lake Villas, an award-winning boutique hotel, and in the past 2 years for a Manhattan-based social media startup group with 2 apps (Shoudout! and Wuzhear). As a result, I have developed a fast-paced and people-centered mentality of constant change and adaptability, of innovation and creative thinking, intellectual curiosity, entrepreneurial mindset, and teamwork. Specialties: product management, product marketing management, marketing strategy, digital marketing, social media, guerrilla marketing, influencer marketing, content and video creation, paid social media, analyticsLocked Pro Plan feature
Developing and managing social media channels, resulting in a monthly growth of 6% followers and 13% engagement rate on Instagram with 0 investment in ads. Managing community channels, hotel rating is "Excellent" in all channels. Planning and executing a marketing and communication's strategy for brand awareness in the European and US markets: Publications in digital and print magazines e.g., Wallpaper, Vogue PT, Vogue US (2x), Baumeister, Travel and Leisure AUS, Up Magazine, CityStyle and Living, House Traders, Voyageurs du Monde, Blue Living, Publico, Expresso. TV shows e.g., 24 Kitchen (Papa-Quilómetros), SIC (Ir é o melhor remédio), RTP.
Reported directly to the CEO. Managed a team of 8, 4 influencers, and 2 agencies. Developed and implemented a marketing plan for Shoudout! under the umbrella of "Social Music Movement" in partnership with upcoming artists and influencers for "Crowds for a Cause Program", where 1 shoudout = $1. The Program launched while Shoudout! was in BETA for product testing and donated >$10k to 501C3 organizations in the first 6 months, spending $0 of the app's budget. Project management for Shoudout! + Shake Radio. App became an independent music streaming and social media service. Implemented and released Wuzhear app (IOS released in Nov 2017). Designed and implemented marketing and communication's strategy based on the concept of community-based social media and micro/mini-influencers. Consequently and with 0 investment in paid social media, it had >30k impressions on the 1st month of implementation. Received a premium of 5% of Wuzhear.
Planned, designed (UI & UX), implemented, and released DJQ browser-based Platform to diversify and expand Shoudout!'s market (B2B). Planned, designed (UI & UX), implemented, and released Shoudify in IOS, Android, and browser. App as music streaming service solution for Shoudout! (B2C). Shoudout!'s evaluation catapulted in > 30%. Received Stock Option. Planned and executed Shoudout!'s marketing strategy, focused on cross-platform marketing techniques, social media, guerrilla marketing, and brand ambassador's programs. Resulting in brand awareness and activation across 11 US Colleges (≅ 60k students/campus). Project management for Xtunes browser-based platforms.
Represented the brand, planned and promoted B2C events, creating buzz on social media, improving brand awareness, customer satisfaction and loyalty. As a result, exceeded sales growth parameters in 58%.
Tourism Business Management