I am a product manager and product marketing manager moving from NY to London
During the past years, I have been working as a marketing consultant for Furnas Lake Villas, an award-winning boutique hotel, and in the past 2 years for a Manhattan-based social media startup group with 2 apps (Shoudout! and Wuzhear). As a result, I have developed a fast-paced and people-centered mentality of constant change and adaptability, of innovation and creative thinking, intellectual curiosity, entrepreneurial mindset, and teamwork.
Specialties: product management, product marketing management, marketing strategy, digital marketing, social media, guerrilla marketing, influencer marketing, content and video creation, paid social media, analytics
Work history
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Marketing & PR ConsultantFurnas Lake Villas
PortugalFreelance
Developing and managing social media channels, resulting in a monthly growth of 6% followers and 13% engagement rate on Instagram with 0 investment in ads.
Managing community channels, hotel rating is "Excellent" in all channels.
Planning and executing a marketing and communication's strategy for brand awareness in the European and US markets:
Publications in digital and print magazines e.g., Wallpaper, Vogue PT, Vogue US (2x), Baumeister, Travel and Leisure AUS, Up Magazine, CityStyle and Living, House Traders, Voyageurs du Monde, Blue Living, Publico, Expresso.
TV shows e.g., 24 Kitchen (Papa-Quilómetros), SIC (Ir é o melhor remédio), RTP.
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Product Marketing ManagerRetroActive Media
- New York, United StatesFull Time
Reported directly to the CEO. Managed a team of 8, 4 influencers, and 2 agencies.
Developed and implemented a marketing plan for Shoudout! under the umbrella of "Social Music Movement" in partnership with upcoming artists and influencers for "Crowds for a Cause Program", where 1 shoudout = $1.
The Program launched while Shoudout! was in BETA for product testing and donated >$10k to 501C3 organizations in the first 6 months, spending $0 of the app's budget.
Project management for Shoudout! + Shake Radio. App became an independent music streaming and social media service.
Implemented and released Wuzhear app (IOS released in Nov 2017).
Designed and implemented marketing and communication's strategy based on the concept of community-based social media and micro/mini-influencers.
Consequently and with 0 investment in paid social media, it had >30k impressions on the 1st month of implementation.
Received a premium of 5% of Wuzhear.
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Skills
- Product Marketing
- Product Development
- Product Innovation
- Product Strategy
- Business Development
- Social Media Management
- Content Creation
- Brand Marketing
- B2C Comms
- Marketing Communications
Education
Awards
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2nd place at Portuguese Young Entrepreneurs MeetingTourism of Portugal