Maria Genovesi

Digital Performance Marketing Manager

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  • LocationMilan, Italy

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Presenting
  • Account Management
  • Budgeting
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Communications
  • Creative Thinking
  • Office

Work history

Currently

Digital Performance Marketing Manager

AKQA

Apr 2015
  • • Development of digital marketing strategies to support user lifecycle involving the best touch points through structured media plans that drive traffic, brand awareness, engagement or conversions for web and mobile products and services. • Client relationship management on media action fields; online partnership management to guarantee the best market conditions and opportunities. • Organization, creation and launch of online campaigns including social advertising, mobile ads, display, paid search, video ads, native and affiliates. • Monitor and analyze campaign impact, effectiveness and ROI sharing the performances and suggesting optimization proposal for the maximum efficiency of the budget.

2015

Head of Online Marketing Global

Rocket Internet

Jun 2014 - Mar 2015
  • • Responsible for the OM Global Team (5 multiethnic employees) and for the budget allocation among 30+ countries defining the main targets and assuring optimizations focused in performance. • Definition and development of main strategies B2C and B2B for user acquisition, lead generation, user retention and monetization. • Online Marketing channels management including Facebook, Adwords, Twitter, LinkedIn, Microsoft, Yahoo among others. • App Store Optimization (ASO) with the aim of maintaining top visibility and high charts rank. • Direct relationship with Regional and Country Managers from Asia, Africa, Latin America and Middle East to provide insights regarding user`s conversion funnel and to help creating strategies for improvements.

2014

Sr. Online Marketing Specialist

Neomobile do Brasil Tecnologia da Informação LTDA

Feb 2013 - May 2014
  • • Renovation of the local marketing team in 3 months through a redistribution of functions (creation of vertical profiles) and processes optimization. Team builder and leader (from 2 to 4 people). • Media buying process, negotiation and scouting of new investment opportunities in channels such as Google, Yahoo, Nokia, Samsung, etc. Increase of monthly investment reinforcing 30 advertising channels and launching more than 10 new channels keeping a positive ROI at 60%. • Project management for tech innovations and new products to provide media solutions that in short term can visible improve the performance and results maintaining a long-term profittability. • Online campaigns management with reduction of acquisition cost of 45% and a significant increase of subscribed users. • Coordinator of departments abroad to facilitate the communication and cooperation between LatAm (Sao Paulo, Mexican City and Bogotà) and Europe (Rome, Milan, Barcelona, Istanbul). • Cost management for contents, products and copyright.

Education

2015

Art Business

Escola Sao Paulo de Economia Criativa

Jul 2014 - Mar 2015

    2010

    Economia E Gestione D’impresa

    Luiss Guido Carli

    Sep 2008 - Sep 2010

      2010

      Economics and Accounting

      University of Bologna

      Aug 2004 - Sep 2010

        2007

        Erasmus Exchange Project

        Instituto Superior de Economia E Gestão

        Aug 2006 - Jul 2007