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• Development of digital marketing strategies to support user lifecycle involving the best touch points through structured media plans that drive traffic, brand awareness, engagement or conversions for web and mobile products and services. • Client relationship management on media action fields; online partnership management to guarantee the best market conditions and opportunities. • Organization, creation and launch of online campaigns including social advertising, mobile ads, display, paid search, video ads, native and affiliates. • Monitor and analyze campaign impact, effectiveness and ROI sharing the performances and suggesting optimization proposal for the maximum efficiency of the budget.
• Responsible for the OM Global Team (5 multiethnic employees) and for the budget allocation among 30+ countries defining the main targets and assuring optimizations focused in performance. • Definition and development of main strategies B2C and B2B for user acquisition, lead generation, user retention and monetization. • Online Marketing channels management including Facebook, Adwords, Twitter, LinkedIn, Microsoft, Yahoo among others. • App Store Optimization (ASO) with the aim of maintaining top visibility and high charts rank. • Direct relationship with Regional and Country Managers from Asia, Africa, Latin America and Middle East to provide insights regarding user`s conversion funnel and to help creating strategies for improvements.
• Renovation of the local marketing team in 3 months through a redistribution of functions (creation of vertical profiles) and processes optimization. Team builder and leader (from 2 to 4 people). • Media buying process, negotiation and scouting of new investment opportunities in channels such as Google, Yahoo, Nokia, Samsung, etc. Increase of monthly investment reinforcing 30 advertising channels and launching more than 10 new channels keeping a positive ROI at 60%. • Project management for tech innovations and new products to provide media solutions that in short term can visible improve the performance and results maintaining a long-term profittability. • Online campaigns management with reduction of acquisition cost of 45% and a significant increase of subscribed users. • Coordinator of departments abroad to facilitate the communication and cooperation between LatAm (Sao Paulo, Mexican City and Bogotà) and Europe (Rome, Milan, Barcelona, Istanbul). • Cost management for contents, products and copyright.