Work history
EMEA Insights and Strategy Manager. HomeAwayExpedia Group
- London, United KingdomFull Time
• Co-designed 3-year Strategic Plans with Regional Directors, identifying opportunities to grow sales by 5%-10% on top of plan
• Guided implementation of product enhancements to deliver better traveler experience, adjusting map and sort to local preferences and improving booking conversion by +1%
• Promoted application of leakage reduction tools outside US recovering 3M$ in lost revenue
Analytics, Data Insights & Strategy Manager. HomeawayExpedia Group
- Madrid, SpainFull Time
• Managed and supervised an international team of 7 people to deliver analysis and strategic recommendations to Brand and Integrated Marketing globally
• Leaded the forecast impact for brand consolidation, predicting 5-10% sales impact, selecting top 6% partners more vulnerable and evaluating scenarios for rebranding to one brand
• Estimated global campaigns ROAS, providing solutions to become profitable and recover +1M$
• Estimated impact of several Product & Marketing initiatives providing recommendations to avoid decreases in conversion rate of 10%
• Calculated the $ value and ROI of acquisition product efforts to prioritize initiatives or A/B tests
• Prepared and presented 6 profitable business ideas, 5 approved, 1backlog
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Skills
- Strategic Thinking
- Management
- Consulting
- Analysis Insights
- Agile
- Cross-functional
- Team Building
- Business Acumen
- Advanced Excel
- Presentations