Maria Herrera



About me

I am currently studying an MA Design in Graphic Communication at The University of Northampton.With over three years of work experience in advertising agencies and brand management for varied organizations, I have a firm grasp on what companies need and have particular interest in graphic communications. My professional background encourages me to develop marketing strategies centered around customer experience and its effective implementation in social and conventional media.


  • Advertising
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


MA Design Student

The University of Northampton

Jan 2015
  • MA Design Graphic Communication


Freelance Graphic Designer

NBS Hot House

Feb 2015 - Mar 2015
  • Brand development for new enterprises, working simultaneously with different clients on the design of their visual identity.



Archie’s Colombia

Jul 2013 - Jan 2015
  • Responsible for creating advertising campaigns, illustration and brand design for Archie’s Kids and La Gelateria, sub brands of the national food chain restaurant Archie´s S.A.S. Colombia. Create communication strategies in alliance with business partner organizations.


Graphic Designer

Sancho BBDO

Dec 2011 - May 2013
  • • Conceptualized and develop advertising campaigns for brands as Terpel, Bayer, Pernod Ricard (Absolut Vodka, Chivas, Dubonnet), Movistar and Telefónica. • Developed fundraising campaign for Fundación Tiempo de Juego - Colombianitos, a non-profit organization involved in helping high risk communities in Cartagena. • Were promoted after a year to work as an art director and copywriter for national campaigns.



MA Design Graphic Communication

The University of Northampton

Jan 2015 - Jan 2016



    Banco Santander Scholarship


    Colfuturo Scholarship