About me
I am currently studying an MA Design in Graphic Communication at The University of Northampton.With over three years of work experience in advertising agencies and brand management for varied organizations, I have a firm grasp on what companies need and have particular interest in graphic communications. My professional background encourages me to develop marketing strategies centered around customer experience and its effective implementation in social and conventional media.
Projects
- La GelateriaArchie´s is a high quality restaurant that uses organic and natural ingredients to follow the traditional italian recipes as close as possible. Therefore, Archie´s gelato is prepared following the traditional italian recipe, using natural ingredients without additives and artificial flavours. According to this, the brand design was based on nature as a concept, highlighting the intensity of our gelato´s taste and its purity: our gelato is heavenly. The challenge Most ice creams are made with chemicals, artificial colours and flavours for making them more attractive for the clients, ignoring how healthy and fresh they are. The goal, demonstrate that natural flavours are better and more intense than artificial ones. The idea Brand development of "La Gelatería", an identity that evokes the traditional italian gelato in its purity, freshness and natural state. This brand identity highlighted the most valuable characteristics of Archie´s gelato: an organic and healthy dessert.
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Work history
MA Design Student
MA Design Graphic Communication
Freelance Graphic Designer
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Brand development for new enterprises, working simultaneously with different clients on the design of their visual identity.
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Skills
- Advertising
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Design
- Excel
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
MA Design Graphic Communication
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Awards
Banco Santander Scholarship
Colfuturo Scholarship