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Maria Lima is a Portuguese creative researcher and producer with an academic background in architecture. After graduating from University of Minho in 2013, Maria enrolled at a Masters degree at London College of Fashion, doing Fashion Media Production, as an opportunity to continue exploring her research concerns through practical outcomes. Focused on the implications of failure and the potential of what is wrong, clothing has become her working field, as another sort of inhabited environment.? Maria Lima is currently exploring new cross-disciplinary ventures, as a way of expanding wrongness' creative field.
Cross-disciplinary creative researcher and practitioner: I reflect on the impact of time, I research & produce, I explore, map, connect, draw, photograph, write, direct, edit, gather & seed, and while I error, I discover.
Fashion Researcher for Heavy London Showroom Brands: - Development of in-depth Brand Analysis, addressing: Social Media presence, Website design, Marketing strategies, Design processes and Collection development. - Brand Management & Strategy Development Producer of Heavy London Showroom @London Fashion Week SS16 / Brewer Street Car Park - Live Presentation Producer of 7 Heavy London Brands (Alexandra Moura, Susana Bettencourt, KLAR, Obscure Rebellion, Cheek Ldn, REIN, Field of Ponies) - Team Coordinator & Project Manager
Freelance fashion assistant, on set for: - fashion director of British GQ Style LUKE DAY x LC:M SS15 / AW15: supporting the casting & styling of LC:M shows, assisting the designers' studios and backstage of LC:M SS15 & AW15. Brands Include: TOPMAN, Tiger of Sweden, James Long, Hackett London, M&S & John Smedley. (January 2015 / June 2014) - KARL TEMPLER x VOGUE CHINA: November 2014 collaboration cover/ editorial, featuring Apple Watch editorial debut. (September 2014) - JEANIE ANNAN LEWIN x i-D: shooting of the animated video "The A-Z of 90's Slang" at i-D/ Vice headquarters. (September 2014) - MARQUES ' ALMEIDA x TOPSHOP campaign (August 2014)
Intern at Marques ' Almeida studio - Multi-task assistant in the production department during AW14 & SS15 - Assistant throughout London Fashion Week AW14 / casting and show - Production of original content for Marques ‘ Almeida AW14: ‘Epilogue’ project composed by photographs & video documenting the last days before the runway show (published by Marques ‘ Almeida)
1 month full-time internship, assisting the Fashion Editors in the production of AW14 issue of LOVE Magazine. - assistant on set for KATIE GRAND & ROBBIE SPENCER’s collaboration editorial - research for unique and singular pieces / pulling clothes for Editor’s projects according to brief - managing press requests and returns
Studies of Art Direction & Production applied to Fashion-related content, such as: - photoshoots / editorials - fashion films - websites - fashion based research *Dissertation titled "Wrong-Clothing-Map: prompting bec(l)om(th)ing" (practice-based project)
Vice Chancellors Scholarship Award LCF University of The Arts London July 2013