Social media specialist by day, and business developer by night. Across 24 hours, I have a passion for storytelling, specifically for sportswomen. To that end, I am in the process of developing my own creative agency to support the representation of sportswomen in the media, through the lens of creativity.
- IMAGING THE FEMALE ATHLETEIt all begins with an idea. Women make up 40% of all participants in sports—yet somehow receive only 4% of sports media coverage. It has a damning ripple effect: Without airtime, female athletes lose out on sponsors, fans, and coin. Together with photographer Greg Abramowicz we aim to provide better representation of women and girls in sports, to share the stories behind the successes and to encourage women to believe they have a place in this industry.