Marketing strategist with a track record of delivering award-winning campaigns that marry behavioural insights with powerful creative. In-house and agency experience, with clients ranging from FMCG brands to Europe’s fastest-growing tech start-ups. Seeking a new role in a creative environment where I can bring conceptual ideas to reality by balancing strategic thinking with best in class execution.
Projects credited in
- All too humanThough we contradict in the way we contemplate the things we believe in, there is something we all experience. Human emotion is innate in all of us, it’s something we’re born with and something we die with. In my portrait series, I tried to capture confidence, eagerness, struggle, desire and power, the things that invariably occur in daily life.
Brand ManagerSimba Sleep
- London, United KingdomFull Time
I was responsible for the management of Simba’s largest brand campaigns: #TryFor8 and Made For Peace. I developed and launched these TTL campaigns, setting brand objectives, strategy, creative briefs and activation plans for UX, print, PR, TV, digital and social. I reported directly into the Marketing Director, developing all brand comms strategies for country launches, brand BAU in UK, product and ATL activations. I was responsible for day-to-day creative ideation, briefing the in-house design team and external agencies, managing copywriters and overseeing the strategy and production for brand assets across all channels. I led the new weighted blanket product launch, including the naming, identity, proposition and USPs. I was in charge of developing data-driven marketing strategies and creative briefs for all paid digital channels, including weekly sales and new BAU adverts. I managed all social channels in the UK, all PR activity and all brand partnerships. I have strong people management skills, including line managing a freelance social media exec. I lead on briefing PR, creative, TV production, media and influencer teams and agencies. I host regular company pitches & presentations.
Marketing ExecutiveSimba Sleep
- London, United KingdomFull Time
I launched Simba’s dedicated sleep hotel, The Zed Rooms, managing print, digital, social and press campaigns. I supported Simba’s international expansion in Canada, developing strategy and brand proposition. This involved leading creative briefing for all digital channels, supporting TV, OOH and PR activation. I assisted the creative briefing and production of all daily marketing assets, from digital through to ATL. I was also responsible for all POS, retail assets & brand experience. I project managed Simba’s bi-monthly digital promos across the UK, France and the Netherlands.
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- Public Speaking
- Data Analysis
- Marketing Strategy
- Business Development
- Ad Copywriting
- Client Communication
- Campaign Activation
Bachelor of Arts Public Relations and AdvertisingUniversity of Westminster
London, United Kingdom
Expected to graduate with a First Class Degree in June 2018. -Run a press event, client pitch and prepared associated publicity materials; -Organized and conducted advertising campaigns, PR campaigns, press Conferences and public debates on current affairs; -Developed academic and professional skills in research, critical analysis, written and oral presentation and critical participation in group discussion; -Written a variety of academic and non-academic materials, including press releases, interviews and essays.