About me

Marketing strategist with a track record of delivering award-winning campaigns that marry behavioural insights with powerful creative. In-house and agency experience, with clients ranging from FMCG brands to Europe’s fastest-growing tech start-ups. Seeking a new role in a creative environment where I can bring conceptual ideas to reality by balancing strategic thinking with best in class execution.

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Projects

• SpaceX Integrated Marketing Campaign Playbook

Work history

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Brand ManagerSimba Sleep
Aug 2019 - Mar 2020London, United KingdomFull Time
I was responsible for the management of Simba’s largest brand campaigns: #TryFor8 and Made For Peace. I developed and launched these TTL campaigns, setting brand objectives, strategy, creative briefs and activation plans for UX, print, PR, TV, digital and social. I reported directly into the Marketing Director, developing all brand comms strategies for country launches, brand BAU in UK, product and ATL activations. I was responsible for day-to-day creative ideation, briefing the in-house design team and external agencies, managing copywriters and overseeing the strategy and production for brand assets across all channels. I led the new weighted blanket product launch, including the naming, identity, proposition and USPs. I was in charge of developing data-driven marketing strategies and creative briefs for all paid digital channels, including weekly sales and new BAU adverts. I managed all social channels in the UK, all PR activity and all brand partnerships. I have strong people management skills, including line managing a freelance social media exec. I lead on briefing PR, creative, TV production, media and influencer teams and agencies. I host regular company pitches & presentations.
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Marketing ExecutiveSimba Sleep
Jul 2018 - Jul 2019London, United KingdomFull Time
I launched Simba’s dedicated sleep hotel, The Zed Rooms, managing print, digital, social and press campaigns. I supported Simba’s international expansion in Canada, developing strategy and brand proposition. This involved leading creative briefing for all digital channels, supporting TV, OOH and PR activation. I assisted the creative briefing and production of all daily marketing assets, from digital through to ATL. I was also responsible for all POS, retail assets & brand experience. I project managed Simba’s bi-monthly digital promos across the UK, France and the Netherlands.

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Skills

• Public Speaking
• Data Analysis
• Marketing Strategy
• Business Development
• Ad Copywriting
• Design
• Client Communication
• Campaign Activation

Education

Bachelor of Arts Public Relations and AdvertisingUniversity of Westminster
Sep 2015London, United Kingdom
Expected to graduate with a First Class Degree in June 2018. -Run a press event, client pitch and prepared associated publicity materials; -Organized and conducted advertising campaigns, PR campaigns, press Conferences and public debates on current affairs; -Developed academic and professional skills in research, critical analysis, written and oral presentation and critical participation in group discussion; -Written a variety of academic and non-academic materials, including press releases, interviews and essays.

Awards

Westminster School of Media, Arts and Design's Excellence AwardUniversity of Westminster
The Award certified my outstanding academic achievements during my PR & Advertising Course.