I joined design agency Embrace to deliver integrated campaigns on behalf of their clients. Since then, I have managed the delivery of a 360 advertising campaign for the new visitor centre experience launched by The Royal Mint. Within a budget of 90K, my team has delivered a TVC and radio advertising, a suite of four press ads, outdoor creative, two distinctive online display executions, as well as social media creative. I worked closely with ECD Andrew Paterson, with our client and media agency to optimise the creative as the campaign was on going. I reported to the MD and worked independently in terms of project and account management. I have also gained valuable experience in branding projects for both financial services (Architas) and medical brands (Hartmann). Working closely with the design team and the strategy director, I have delivered brand guideline documents and brand strategy decks. Moreover, I have been involved in numerous pitches, managing client relationships, developing the brief, controlling the creative output and presenting it when possible.
My work within Saatchi & Saatchi London began on the Deutsche Telekom International team, on the 2014 New Year’s Campaign. I also assisted ICD Jason Romeyko and planning director Paulo Carvajal on the Toyota Europe account. In February 2014, I was put forward for an Account Executive role within the group’s own Saatchi Masius. I worked on a number of P&G brands (Olay, Fixodent, IAMS), focusing on adapting international assets (TV, print, digital) for the local market, as well as delivering new campaigns for Voltarol and Otrivine (print, TV). Part of the pitch winning teams for Lebara, Generali and ISO, I have delivered insightful research decks that have contributed to the overall creative strategy. I gained experience in both B2C and B2B brands and delivered a diverse portfolio of creative, from classic ATL, digital display and social media, to micro-sites, corporate films and other BTL deliverables