Inventive, highly collaborative Integrated Creative Producer with 9+ years of experience leading production teams in global projects, from commercial to editorial. Skilled in enhancing highly visible brands, aligning campaign objectives with high level technical execution. Strong network of globally dispersed creative talents and resources. • Content Production: Engaging storyteller with sharp business acumen, and demonstrated record of success planning and directing video, VFX, 2D and 3D animation, photography, print & design, from concept to completion, in line with budgets, time and quality requirements. 360 and VR experience, with a solid understanding of the current digital landscape including social platform technologies, user-centric and interaction design, online display, and DOOH. • Project Management: Range of expertise owning, managing, and delivering a wide range of content, across multiple markets, on digital and traditional platforms; R&D; brand development and alignment; budget-savvy mind-set. First class communicator and internal/external relationship builder, with strong CRM experience. Outstanding organizational skills with proactive working methods and sharp eye for details, style, and tone. • Sharp Interpersonal Skills: Positive, proven team player with high level of initiative. Expert in managing projects and challenges, maintaining strong and collaborative relationships with worldwide client base, motivating a wide spectrum of individuals. Flexible and adaptable, rapidly learning new skills to achieve goals. Creative problem-solver with multitasking ability, prioritising as necessary.
Partner with client principals, internal creative teams and third-party vendors to devise and execute innovative ideas for e-commerce web platforms as well as content creation processes for video, animation and photography, fostering brand exposure, customer experience and sales. • Manage web builds and UX-UI overhauls. Development of projects included: bespoke database solutions, experience and content strategy; content mapping, taxonomy and IA. • Set objectives and KPIs, and manage UX and experience designers to lead the refresh of Flair-atelier.com for website and devices. • Following agile methodologies to optimize prototypes and testing cycle, and make the necessary changes to implement performances and UX. • Manage custom build of native app with the integration of 3D real-time configurator. • Key liaison between multiple divisions, merchants, account executives, for both development and production departments, to guide infrastructure building, final content selection and overall output delivery. • Hire and mentor the digital and production team, from developers to content strategists; film crew, talents, models, photographers, hair and make-up. • Select the most appropriate supplier for required tasks, to ensure smooth day-to-day smooth operation during all development and production phases. • Spearheaded planning and execution of all shoots for e-commerce, catalogues, and merchandising to keep consistency of brand expressions across all FA communications. • Monitor annual and weekly fashion brand schedule to ensure alignment with project plans.
Deliver consultative leadership and project management for Thomson Reuters brand content generation, leading the entire production of small and large-scale projects for all TR client groups, to create integrated marketing campaigns, roll-outs, product launches, events and social media. • Assess requests at business level, clarifying KPIs, and work with PMs and creative teams to accurately compile an estimate for the agreed scope of work. • Work closely and partner with stakeholders and PMs, to ensure quality is maintained through project scoping, briefing, risk assessment, estimates and project plans, and projects are smoothly and successfully executed for all clients, within the agreed parameters. • Maintain weekly communications with clients and creatives to provide on time feedback and updates, to keep all parties abreast of improvements/changes to everyday work, in an agile way, while keeping a creative solution based approach to delivery. • Direct and manage all aspects of production process from planning and pre-production to shoot management, risk mitigation and post-production, nationally and internationally, from 2K to 800K budgets, coordinating crews and teams from 2 to 30. • Oversee shoots to feed into the animation workflow and monitor animation projects from star-frames creation to playblasts, to full render. • Work with CDs to lead exploration and perform competitive pitches to generate pioneering work to foster innovative technology and lasting interactive brand experiences beyond digital products and experiential campaigns with customer-centric approach, as “Thomson Reuters Know 360”, and “The Answer Company Grand Central Take-Over”. • Collaborate with third party creative agencies (Interbrand, TBWA, Huge); and brief internal resources and cross-agency teams to ensure appropriate roles are allocated during all phases. • Identify the most appropriate supplier for the required task; brief, manage and evaluate an extended team of contractors including copywriters, designers, editors, sound engineers, animators, and film crews to generate and deliver unique content in time. • Negotiate cost-effective quotes from artists, audio-production, post-production houses, and production companies; highlight potential overruns before they occur. • Ensure quality and review of all documentation and deliverables including film insurances.
Produced creative searches, concepts and stock photography to inspire design and digital teams; determined project requirements; negotiated terms and conditions of contracts and licensing fees. • Inspired pioneering multimedia formats, through ideas, creativity and use of interactive media. • Support project managers with key information when writing scope change documents and change requests, and work with them for procurement and levelling of resource. • Work closely with wider marketing team including designers, copywriters and art directors to facilitate their vision and develop innovative advertising solutions for diverse audiences. • Produced and delivered digital display, including banners ads and rich media, social, DOOH, and landing pages (9 Billion Bowls, Annual Report, TR China, Financial & Risk Portal), on different platforms, operative systems and devices. • Acquire imagery, footage for a variety of uses, and maintain a database for all material acquired by external parties, along with credits and permissions. • Created TR Photo-Production Handbook, with all approved suppliers and useful contacts. • Created TR Stock Gallery, a bespoke digital database for on-brand and free stock images.
Multimedia Producer, Rich Media | THOMSON REUTERS FOUNDATION | 2013 – 2014 Developed and managed content generation for all Thomson Reuters Foundation online and offline channels, and events, from print to video and photography on all digital and traditional platforms. • Successfully managed daily operations of multimedia department, producing social media content and marketing videos and animations. • Defined, activated and tracked goals for marketing campaigns, monitor and report to the creative director on results. • Audited existing Google Analytics to measure against their KPIs, and optimized analytics per regional variance (i.e. Baidu for China or Adobe Analytics in areas where Google isn’t the primary software). • Worked closely with translators and supervised sub-titling for all multi-lingual productions. • Learned new skills and stay abreast of technical and digital design developments, successfully applying them to working practices. • Implemented effective brand exposure techniques through online display and social media. • Produced videos, audio-slideshows, and featured content packages for web and social media.
9 Billion Bowls is a multimedia feature that tells the story of a diverse group of scientists, students, analysts and inventors who are using Big Data and leading edge technologies to face the challenge of feeding 9 billion people in 2050, and revolutionize the way we produce and deliver food.
9 Billion Bowls Report is a multimedia feature that tells the story of a diverse group of scientists, students, analysts and inventors who are using Big Data and leading edge technologies to face the challenge of feeding 9 billion people in 2050, and revolutionize the way we produce and deliver food.
Thomson Reuters Know Annual Report 2014 is a digital, multimedia report featuring the top topics of the year, company accomplishments, financial performance and the global impact of Thomson Reuters news, data, insight and analysis.