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We offer services tailored consultancy as an added value to the Mexican industry from a global and accessible vision, through a creative group based in Mexico and London experienced internationally.
As head of in-house brands 'Active' activewear (men and women) and 'Classics' formal menswear, coordinating trend analysis, design teams, cost control, merchandisers, suppliers, brand communication and point of sale. A key element was leading the rebranding of the ‘Classic’ collection and secure transition of the formal men’s wear ‘Clasicos’ to relaunch as ‘Gianfranco Dunna’ in Autumn/Winter 2015. Resulting in reviving previous under performing sales to consistently 10-30% above target.
Managing the Suburbia, flagship brand ‘Weekend’ of Casualwear. Coordinating the in-house design team for numerous collections including men’s, women’s, children, lingerie, beachwear, activewear and home textiles. Overseeing colour, fabric and trend direction and ensuring compliance of technical specification for national and international supply chain.
Formulated and oversaw the introduction of processes to enable design teams to quickly respond to seasonal adaptations. Coordinating trends for colour, textile, accessories and fashion. The process formalised fortnightly reporting across the group, providing clear communication and enabling immediate adjustment where necessary. Encouraging the professional development of the design teams use of process and technology to invigorate a young team and embrace the brand.
Managed the ‘formal’ collection design team encompassing contemporary women’s, men’s and junior’s wear. Ensuring brand identity and specifications reflected trend, were within budget and delivered to programme. Collections included ‘La Mode’ (Regular Womenswear & Plus Size), ‘Contempo’, ‘Metropolis’ and the very commercially successful introduction of ‘Mossimo’ to Mexico.
Managed the implementation of Walmart procurement process 'Catmex' across all fashion groups for womenswear. Sourcing of national and international suppliers, managing product development, quality and consistency.
As design manager for a fashion manufacturer, coordinated the development of womenswear, petite, plus and junior size for retail clients including Liverpool, Sears and Suburbia. The position involved trend direction, technical specification and negotiation of purchase terms from European suppliers. Overseas research and buying included Premiere Vision and Tex-world, Prêt-a-porter and CPD.
Business Management of Fashion Business
Coolhunter and Trend Analysis