I'm a PR & MKT Specialist seeking a full-time position in the field of creative industries, where I can apply my skills for continuous improvement. I'm an enthusiast of disruptive innovations and I'm willing to realocate if necessary.Locked Pro Plan feature
- Brand Marketing: branding and corporate kit development; - Content: positioning and key message planning and development; content creation and management for social media, blogs, websites and corporate matters; - PR: Press relations for national and international clients, partnership prospection, event organization, and daily agency routine - customer service, planning, copywriting and press-kit creation, follow-up and result measurement.
- Content creation for website (SEO); - Website layout development (HTML / Wordpress / Godaddy); - Institutional positioning communication / social media; - Commercial - short and long term partnerships; - Digital PR - Planning, presskit distribution and result measurement; - Event organization.
- Project planning and execution; - Processes mapping; - Business development (tools, techniques and workflow); - Analysis on audience (EasyMedia - IBOPE) and market competition (MediaSpot - CROWLEY); - Media planning;
- Social Media content management for PepsiCo brand (Facebook / Twitter), based on the global operation strategy; - Website improvement management (www.pepsico.com.br) - SEO, content and layout updates; - Newsletter content planning; - Support on the following projects planning and execution: * External: Recycling Aces (Oct-Nov/ 2014), combining social responsibility and virtual engagement through football. * Internal: National Implementation of Global Intranet (IBM Connections system).
- Support on Leadership campaigns - awareness / absorption / maintenance; - Support on corporate events - organization and execution; - Corporate marketing campaigns planning and execution, for Toddy and Toddynho brands – in-house activation, sampling and seasonal promotions; - Support on motivational campaigns for employees; - Content curator and article copywriter for the Company's global newsletter.
- Customer service (Travel, Sports and Fashion segments); - Media relations: press release copywriting, follow up and clipping report; - Client prospection; - Key Message creation; - Event organization.