About me
A vertically challenged Filipina creative. From London, Paris to Amsterdam, specialising in digital and social media advertising.
Well-versed in experiential, PR, OOH, online content, TV and on-set art direction. Say hello! mbarlaan93@gmail.com
CLIENTS
adidas • Reebok • easyJet • Cadbury • Nespresso • O2 • Domino’s • Oculus + Facebook Kia • Samsung Tesla • Canon Avon • Vichy • Co-op • Shell • Coors Light • Virgin Active • Virgin Sport • HTC • RAC Triumph • Unilever • Surf • Knorr • MoreThan • Halfords • Tony’s Chocolonely
AWARDS
WINNER NOMINEE
BIMA Awards 2019 The Webbys 2019
Lovie Awards Gold 2019 Campaign Big Awards 2019 2x
Brave Awards 2019 Campaign Tech Awards 2019
TTB: CREAM 2016 Marketing Week Masters 2018
Projects
- Oculus & Facebook VR for GoodA competitive pitch at the Cannes Lions International Festival of Creativity 2019. Made For St. Jude—a new initiative by Facebook Creative Shop, St. Jude Children's Research Hospital, VR for Good and studio Flight School. Being a teenager is a crucial time in your life, you begin to reflect who you are as a person. But for young people with cancer, it’s much more difficult to deal with their future. Studies show, having a positive outlook of the future helps children with cancer get better
- easyJet Look&BookToday’s technology has allowed us to be spontaneous travellers. Look&Book, EasyJet's new app feature lets you book flights using just a photo. When browsing on Instagram, it’s brimming with beautiful destinations. You see somewhere amazing and wish you were there. Simply take a screenshot of a European destination on Instagram and upload it to Look&Book on the easyJet app. It will then reveal the destination and show flights to get you there.
- easyJet Café van der SprinklesGet Brits talking and thinking about Holland as a holiday destination beyond Amsterdam. What new aspects of Holland are there to discover, beyond a typical visit to the capital? We set out to create an experience that celebrates the cultural vibrancy of Holland, help shift perceptions of the country, and piques the public’s curiosity. Thus, Café van der Sprinkles was born. The happy café that gives every visitor a fun sprinkle infused taste of Dutch culture.
- Domino's Pizza AuctionHow can we get people excited about Domino’s new doughlicious Italiano range? By creating a Facebook Live pizza auction with reworked Italian artwork, hosted by auctioneer, Dominic Toppington. Viewers were able to bid using emojis and in addition to winning a year worth of pizza, they could also win artwork created by artist, China Jordan.
- Together we TriumphCelebrating the inspirational strength of collective female empowerment, the campaign celebrates women all over the world. #TogetherWeTriumph is a bold statement of empowerment and strength, reflected through a series of ‘real-life' moments. We created TV, BTS footage and interviews with the cast and crew, demonstrating that women are stronger together and stronger still when supported by Triumph every day.
- adidas #HOMETEAMIn the midst of a global pandemic, adidas gave us an opportunity to open people’s creativity while being stuck indoors. We introduced, 'Home Kit Assembly'. Helping people build their own training gear in the lockdown using our products. Taking inspiration from home hobby kits and turning them into product showcase across the adidas digital channels.
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Work history
CreativeMediaMonks
Amsterdam, NetherlandsFull Time
CreativeOLIVER Agency
Amsterdam, NetherlandsFull Time
Working on adidas.
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Skills
- Concept
- Ad Copywriting
- Marketing Strategy
- Digital Marketing
- Creative Art Direction
- Creative Copywriting
- Brand Storytelling
- Immersive Experience
- Social Advertising
- UX Concepts
Education
Awards
C
C
Campaign Big Awards (2x)Campaign Big Awards
Shortlisted 2019
Breakthrough Technology as Part of a Campaign & Best Use of Experimental Tech:
easyJet - Look&BookThe Webby's People's VoiceThe Webby Awards
Shortlisted 2019
Best use of App/GPS Location
easyJet - Look&Book+ Show more