Marianne McPhee

Senior Digital Marketing

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  • LocationLondon, United Kingdom

Projects

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About me

 

Digital Marketing Specialist - I love working on company websites, managing the user experience through content, web structure and SEO. I've also got experience in off-site SEO, social media marketing, as well as managing digital agencies, reporting and budgets for SEM including PPC and Display. Some of my favourite projects have been to work on complete website rebuilds. I love working closely with agencies, from developers, creative, IT and SEM, as well as in-house teams - I've managed a team of up to 4 direct reports in the past. Day to day, I can manage email marketing, social media channels, content management, digital marketing campaigns, budget management and anything else digital! I've consulted on SEO best practice on an international level. My work experience is largely in the travel industry, but I would love to work with any exciting brand, either client or agency side looking to do something exciting with their Digital Marketing.

Skills

 

  • Digital Media
  • Websites
  • Email Marketing
  • Html
  • Internet Marketing
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Wordpress
  • UX Design
  • Content Production
  • Web Analytics
  • SEO and SEM

Work history

Currently

Freelance Digital Marketing & Communications Consultant

Self Employed

Aug 2015
  • Digital marketing professional with a strong background in SEO, SEM, project and agency management, UX and website redesign and social media. I have recently built the following websites, including domain/host purchasing, UX site map design and site build (using Wordpress CMS) www.ichirf.org www.brixtonyoga.co.uk

2015

Digital Marketing & Marketing Manager

Hurtigruten

Jul 2012 - Jun 2015
  • Started out as Digital Marketing Executive. Progressed to Senior Digital Marketing Executive, UK Ecommerce Manager and interim UK Marketing Manager. Main responsibilities: -Website management -Global SEO consultant (international offices include US, France, Germany, Norway) -Social Media -Content management for site and e-marketing -Agency management - development, paid media, creative -Budget management (£1.2m overall budget responsibility) -Managed four direct reports in Marketing Manager position -Project managed process to find a new global digital media agency from writing the RFP, working with all prospective agencies and setting up global pitch meetings to handing over the contract.

2012

Digital Marketing Executive

Black Tomato

Jul 2009 - Jul 2012
  • -Managed the Black Tomato website, e-mail marketing and social media channels. -Also worked on the creation of www.pinch-magazine.com, www.epictomato.com and www.beachtomato.com -Solely project managed the complete rebuild and redesign of blacktomato.com in 2012. Working very closely with the development team to build an optimised user experience, I also wrote and edited all site content to improve the SEO performance of the site including editing all images.

Education

2008

Public Relations Psychology

Boston University

Aug 2004 - Apr 2008

    Awards

    2013

    TTG 30 Under 30 Travel Leader

    • Named as one of TTG's 30 Under 30 Travel Leaders - naming young professionals with the most potential for success in the travel industry. http://www.ttgdigital.com/toolkit/technology/technology-marianne-sails-into-seo/4689521.article