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Marie-Astrid Hobohm-Girard

PR Assistant at Richemont (Internship End 31.12)

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  • Fashion
  • Events
  • Marketing PR
  • Consumer PR
  • Corporate PR
  • Events PR
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Popular Culture
  • Communications
  • Media Relations
  • Client Management
  • Consumer Behavior
  • Ideas Development
  • Business CSR
  • High end Luxury Brands

Work history


Public Relations

Group Richemont (Internship End 31.12)

Jul 2016
  • Paris, France
  • Internship
  • • Responsible for coordinating between Maison PR teams, Richemont and external agencies • Weekly analysis of internal, competitor, digital and philanthropic trends and news • Participation in ad-hoc PR projects for Richemont Maisons • Coordinating Maison online press monitoring and evaluation of AVE. Consolidation and distribution of monthly reports


Brand Consultant

LEGO (as part of IE Masters)

May 2016 - Jul 2016
  • Madrid, Spain
  • Full Time
  • • Conducted market research to evaluate a potential new target market for one of LEGO’s key product range • Social Media analysis & client recommendations for a more adapted community management strategy • Recommendation for client on a new communication strategy


Graduate Student in Corporate Communication

Hotel Arts Barcelona - Ritz Carlton Marriott

Jul 2014 - Dec 2014
  • Barcelona, Spain
  • Internship
  • • Responsible for creative proposals and on-site visits. Initiated contact with clients to establish and negotiate terms regarding meeting space rental for events and conferences • Volunteered in the Marketing and PR department: From assisting with the photographic ‘mise en scene’ of the hotel for PR purposes to writing a review of Hotel Arts for a client’s corporate magazine • Helped the conference department with the operational set-up of events and conferences



Masters’ in Corporate Communications

IE Business School

Oct 2015 - Jul 2016
  • Madrid, Spain
  • An extensive practical and theoretical Masters program with classes & projects in PR, strategic marketing, CSR & CSV, brand identity, stakeholder management, crisis and reputation and media training.


Postgraduate Diploma in Event Management and PR

Swiss Hotel Management School (SHMS)

Jan 2014 - Jun 2014
  • 1854 Leysin, Switzerland
  • An intensive program that covered all the skills -form conception, management , promotion, financial budgeting, HR, sponsoring and operations- of developing a successful event.


Bachelor’s Degree in Politics and International Relations

Institut d'études politiques de Paris (Sciences Po Paris)

Sep 2010 - Jun 2013
  • Paris, France



Best project 'Market Insight'

IE Business School

  • As part of the final masters project for LEGO, my group received the award for best 'market insight' as well as 'best presentation'.