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• Responsible for coordinating between Maison PR teams, Richemont and external agencies • Weekly analysis of internal, competitor, digital and philanthropic trends and news • Participation in ad-hoc PR projects for Richemont Maisons • Coordinating Maison online press monitoring and evaluation of AVE. Consolidation and distribution of monthly reports
• Conducted market research to evaluate a potential new target market for one of LEGO’s key product range • Social Media analysis & client recommendations for a more adapted community management strategy • Recommendation for client on a new communication strategy
• Responsible for creative proposals and on-site visits. Initiated contact with clients to establish and negotiate terms regarding meeting space rental for events and conferences • Volunteered in the Marketing and PR department: From assisting with the photographic ‘mise en scene’ of the hotel for PR purposes to writing a review of Hotel Arts for a client’s corporate magazine • Helped the conference department with the operational set-up of events and conferences
An extensive practical and theoretical Masters program with classes & projects in PR, strategic marketing, CSR & CSV, brand identity, stakeholder management, crisis and reputation and media training.
An intensive program that covered all the skills -form conception, management , promotion, financial budgeting, HR, sponsoring and operations- of developing a successful event.
As part of the final masters project for LEGO, my group received the award for best 'market insight' as well as 'best presentation'.