Do you really want to delete project ICSA – corporate design guidelines?
After 12 years working as an in-house designer and design manager, I have set up as a freelancer to widen my horizon and explore a different way of working. I found that my passion for design has fired up and I’m enjoying the broad set of task as well as clients and projects that self-employment made possible for me.
Magazine design (including original template development): « Auto Vending: monthly magazine for the vending industry « On the Button: monthly magazine for the car equipment industry « EuroBev News: monthly magazine for the beverage industry Other graphic design: « Monthly magazine supplements « Client ads « In-house filler ads « Brochures « Exhibition displays and signage « Picture research and optimisation Management of the design and production process: « Optimising the print production process « Negotiating and dealing with printers « Training and instruction of the junior graphic designer « Setting up new Macs for the design department
Graphic design, marketing and production: « Design of print artwork, html webpages and multimedia CD-Roms « Market research for clients « Design briefs « Product branding and corporate identity strategies « Picture research, purchase and editing « Controlling the production process « Production of high-quality scans, 4-colour film processing and cromalins And the bigger clients were: « Opel (Vauxhall) « Robert Bosch « Mercedes « BMW « Wartburg-Sparkasse (Bank) « Council of the Town Eisenach « Sportclub ThSV (1. German Handball League)
I was lucky to receive the German equivalent of a university degree in graphic design: a three-year-long apprenticeship which included solid professional training in a design studio and theoretical studies at a design college. I was taught by a senior graphic designer who provided practical coaching on all standard design software. The apprenticeship also included work experience in print and pre-press companies. Important subjects and training: « Design studies and practical design coaching « Marketing and advertising « General business studies « Practical pre-press and print training
The German equivalent to A-Levels is Abitur. I studied the following subjects: « Art « English « German « Russian « Maths and physics « Biology and chemistry Activities and societies: voluntary art course, school newspaper
In my position as in-house graphic designer for ICSA: The Governance Institute, I won the MemeCom Award for Best Rebranding after I had successfully moved the institute's visual identity to a new level.