About me
Marie-Therese Humer is an award-winning Senior Art Director with work experience in Vienna, Zurich, Paris and Hamburg. She is currently working at Mother New York.
Projects credited in
- McDonald's "Everyday Icons"Everybody uses emojis in text messages, WhatsApp, Facebook, etc. to express their emotions. Only real characters deserve to become emojis in our everyday conversations – only icons become icons. To showcase this message, a still-life photographer brought emojis to life – by taking photos of real food but making it look exactly like emojis.
- REWE "Ripecheck"The waiting, the squeezing, the smelling, the disappointments come to an end. Thanks to a sticker. Hass avocados (fyi: 'Hass' is German for 'hate') have a skin that becomes darker with increasing ripeness. Having the same color as an ideally ripened avocado, these stickers reliably tell customers when an it has ripened enough to be ready to eat.
- IKEA "The Chair"IKEA has always been part of our everyday lives. To promote their affordable products, we put a common habit everyone identifies with in the spotlight. Everyone owns a particular chair they simply throw all their stuff at. The clothes are too dirty for the closet, but too clean for the laundry? — Welcome to the chair! The funny thing is: If the chair is covered with all the stuff, you can’t really see it anymore. So here’s the idea: Why spend a lot of money on a designer chair when you can’t eve
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Work history
M
M
Senior Art DirectorMother New York
New York, United StatesFull Time
L
L
Sr. Art Director — Jr. Art DirectorLoved by thjnk
- Vorsetzen 32, 20459 Hamburg, GermanyFull Time
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Skills
- Editoral Design
- Branding
- Corporate Design
- Advertising
- Packaging Design
- Graphic Design
- Campaigns
- Communication Design