Having weaved a career that started in PR and social, and led to journalism before turning to the dark side [brand side], Mariella thrives in positions made up of many different roles. On any given day you will find her working on concept creation, social or editorial strategy, art curation, talent commissioning and shoot production, or art direction and brand identity.
With both a creative and analytic mind, Mariella is able to execute all kinds of projects. And as a third-culture kid – a Cypriot girl, born and raised in South London – she has an interest in all forms of art and culture, especially fashion and feminism, and the way they are communicated in innovative ways the world over. This ensures that the MONOCHROME.agency creates work that pushes boundaries and doesn’t colour within the lines.
Mariella has previously held positions at independent publications such as TWIN magazine, where she was online editor, and has been published in the likes of Bustle, DAZED MEDIA, ELLE UK, The Daily Telegraph, The Spaces Magazine, Grazia Middle East and the Mail Online, while also working at and creating content for Appear Here, INDUSTRIE, LN-CC, Finery, Browns London and MATCHESFASHION.COM while in London, and Ounass, Glow Getters, Florence Owens and ATTUALE in Dubai. You can also find trend reports and culture/consumer insight articles with her byline on LS:N Global, Canvas8, BEAUTYMATTER and Adorn — for the US, UK and Middle Eastern markets.
Having worked within the luxury fashion industry for over ten years, she now focuses her energy on culturally conscious content, whether that’s consulting and strategising for her femtech-inclined clients, or writing about women’s health, slow fashion or mindful escapism.
Projects
- ATTUALE ContentCONTENT + SOCIAL MEDIA ... ATTUALE is a mood. It’s more than a moment. It’s the investment piece that calls to be worn season after season. Never losing its authentic allure. The minimalist low-heel slip-ons that elevate a denim daytime ensemble, as well as effortlessly ground a sumptuously sleek slip dress. ATTUALE is empowered. She’s the culturally conscious and contemporary femme. She’s inspired. She’s intrigued. She’s connected to and interested in the world that surrounds her. She’s passio
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Work history
Cultural Navigator + WriterThe Future Laboratory
London, United KingdomFreelance
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Content Consultant. Social Media Strategist. WriterMONOCHROME.agency
London, United KingdomFreelance
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Skills
- Commissioning Content
- Brand Communication
- Brand Creative Strategy
- Content Strategy
- Content Marketing
- Creative Art Direction
- Editorial Content
- Social Media Management
Education
Master of ArtsUniversity for the Creative Arts
- London, United Kingdom
Fashion + Lifestyle Journalism - MERIT
Awards
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Features EditorELLE UK
Awarded the Features Editor position in ELLE UK’s Edited by the Interns Initiative