About me

Having weaved a career that started in PR and led to journalism before turning to the dark side [brand side], Mariella thrives in positions made up of many different roles. On any given day you may find her working on concept creation, social strategy, art curation, talent commissioning and shoot production, or art direction and brand identity. With both a creative and analytic mind, she is able to execute all kinds of projects. And as a third-culture kid – a Greek Cypriot girl, born and raised in South London – Mariella is interested in all forms of art and culture, especially fashion and feminism, and the way they are communicated in innovative ways the world over. Having worked in the industry for nearly ten years, she now focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, slow fashion, or mindfulness.

QuestionsProjectsExperienceTeam

• Looking for a graphic designer to design a logo, and potentially a website redesign/tweak.
• Any coders out there able to answer a FTP question? Struggling with a little bit of fussy code and need an expert to help
• Looking to hire a part-time social media editor/research assistant to work alongside me and my clients.

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Projects

• 8

  MINIMALISM IN THE MIDDLE EASTTHE SPACES MAGAZINE ARTICLE ... explore design destinations taking root in the desert
• 1

  ATTUALE ContentCONTENT + SOCIAL MEDIA ... ATTUALE is a mood. It’s more than a moment. It’s the investment piece that calls to be worn season after season. Never losing its authentic allure. The minimalist low-heel slip-ons that elevate a denim daytime ensemble, as well as effortlessly ground a sumptuously sleek slip dress. ATTUALE is empowered. She’s the culturally conscious and contemporary femme. She’s inspired. She’s intrigued. She’s connected to and interested in the world that surrounds her. She’s passio
• 1

  GLOW GETTERS Lifestyle Editorial ShootPRODUCTION + ART DIRECTION ...

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Work history

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Content Consultant + Social Media StrategistMONOCHROME.agency
Aug 2019London, United KingdomFreelance
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Social Media ManagerNisnass
Jan 2018Dubai, United Arab EmiratesFull Time

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Skills

• Commissioning Content
• Brand Communication
• Brand Creative Strategy
• Content Strategy
• Content Marketing
• Creative Art Direction
• Editorial Content
• Social Media Management

Education

Master of ArtsUniversity for the Creative Arts
Sep 2011 - Sep 2012London, United Kingdom
Fashion + Lifestyle Journalism - MERIT

Awards

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Features EditorELLE UK
Awarded the Features Editor position in ELLE UK’s Edited by the Interns Initiative