Hi! I’m Marina, a culture analyst, trend researcher and creative strategist based in Sydney, Australia. Passionate about understanding the social and cultural changes that are transforming people’s lifestyles and desires, I am an expert in translating these dynamics into practical directions for companies. I combine a deep understanding of the present, future perspectives and market analysis to help businesses develop products, services, content and strategies in line with current and emerging demands of their audiences. Humanised research, experimental mindset and collaboration are the basis of my work to deliver tailor-made projects that inspire and engage.
- Rolé JovemRolé Jovem is an institutional qualitative study developed by Brazilian research company Lupa | códigos culturais in partnership with marketing agency República with aim to produce a faithful portrait of young Cariocas (people from Rio de Janeiro city in Brazil). https://pt.slideshare.net/agenciarepublica/rol-jovem
Independent Marketing ConsultantMy self freelance
Support to companies in the following areas: consumer behaviour | trends | market research, strategic planning, branding and content creation.
Senior Consumer Research SpecialistMintel
- BrazilFull Time
Development and presentation of syndicated reports based on qualitative and quantitative research with insights and market opportunities for companies, especially for the food & drink sector.
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- Consumer Insights
- Cultural Trends
- Consumer Trends
- Innovation Strategy
- Brand Strategy
- Social Listening
- User Research
- Qualitative Research
- Quantitative Research
Master Degree in Innovation Strategies and EntrepreneurshipInstituto Europeo Di Design (IED) - Barcelona
- Barcelona, Spain
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