About me

Hi! I’m Marina, a culture analyst, trend researcher and creative strategist based in Sydney, Australia. Passionate about understanding the social and cultural changes that are transforming people’s lifestyles and desires, I am an expert in translating these dynamics into practical directions for companies. I combine a deep understanding of the present, future perspectives and market analysis to help businesses develop products, services, content and strategies in line with current and emerging demands of their audiences. Humanised research, experimental mindset and collaboration are the basis of my work to deliver tailor-made projects that inspire and engage.

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Projects

• Fluxos (Flows)Fluxos (Flows) is a trend report and quantitative research on the topic of migration, developed by research collective Lupa | cultural codes and partner researchers, that used urban interventions to expose the results of the project. http://lupa.etc.br/fluxos/
• Rolé JovemRolé Jovem is an institutional qualitative study developed by Brazilian research company Lupa | códigos culturais in partnership with marketing agency República with aim to produce a faithful portrait of young Cariocas (people from Rio de Janeiro city in Brazil). https://pt.slideshare.net/agenciarepublica/rol-jovem
• CoronaTrends - Covid-19-related innovationsA collaborative information hub that reunites global initiatives, studies and theories about how companies, government and the society are responding to the Coronavirus pandemic. http://www.coronatrends.net

Work history

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Independent Marketing ConsultantMy self freelance
Feb 2020Sydney, AustraliaFreelance
Support to companies in the following areas: consumer behaviour | trends | market research, strategic planning, branding and content creation.
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Senior Consumer Research SpecialistMintel
Jan 2018 - Dec 2019BrazilFull Time
Development and presentation of syndicated reports based on qualitative and quantitative research with insights and market opportunities for companies, especially for the food & drink sector.

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Skills

• Consumer Insights
• Cultural Trends
• Consumer Trends
• Innovation Strategy
• Brand Strategy
• Social Listening
• User Research
• Storytelling
• Qualitative Research
• Quantitative Research

Education

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Master Degree in Innovation Strategies and EntrepreneurshipInstituto Europeo Di Design (IED) - Barcelona
Mar 2016 - Nov 2016Barcelona, Spain
Extension Course in CoolhuntingCentral Saint Martins (UAL)
Jul 2014 - Jul 2014London, United Kingdom

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Awards

Science Pops Beauty AwardsL'Oréal
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Design for a Better World ContestInstituto Europeo Di Design (IED) - Barcelona