Marina Willer is a Pentagram Partner and Creative Director with a background in graphic design, branding and filmmaking. She has led the design of many iconic brand identities such as Tate Gallery, Serpentine Galleries, Southbank Centre, Amnesty International, Oxfam and Macmillan Cancer Support.
Marina has created brand identities for some of the world’s most innovative technology brands, including SAM Labs - the first ever user-friendly kit for the Internet of Things.
Before joining Pentagram as a partner, Marina was Executive Creative Director for Wolff Olins in London and led the design of some of their most exciting brand identity projects.
Marina is currently directing her first feature film, ‘Red Trees’, which will be released in 2017. Her short films have been awarded at prestigious film festivals including Clermont-Ferrand, Rotterdam and Aspen Film festival.
Active in the international design community, she has been a D&AD judge, an external examiner at the RCA and is a member of the Alliance Graphique Internationale.
Projects
Projects credited in
- Love Supreme ProjectsBrand identity for a vibrant new approach to yoga.2
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- Harambeans on NYC Times SquareWhen given the opportunity to showcase the work of Harambeans on the 22 stories tall Reuters billboard on Times Square in New York, we wasted no time and created a concept celebrating the new brand across 11 uniquely-sized, high definition LED screens. Motion Design: Marco Roccabella Photography: © Ka-Man Tse
- HarambeansFounded in 2008, Harambeans today form Africa’s most pioneering network of young entrepreneurs. Collectively Harambeans created over 3,000 jobs, raised over $400m in capital and built ventures valued at over $1bn collectively. In order to reflect the innovation and energy of the network, Pentagram’s Marina Willer worked with the team to create a new visual identity, bringing to life the true spirit of ‘Harambee’ – to work together as one. Brand development: Marina Willer, Pentagram Role: Brand
- Earth House: Posters by DTGT'Do The Green Thing and WWF-UK are jointly running a month-long poster campaign to mark Earth Hour on 29 March. Some of the top artists in the world have created posters to inspire people to live sustainably. Each day, from 1 March, a poster has been released to encourage millions around the world to take up simple actions like cycling to work and eating less meat to reduce the impact we are having on the planet. Contributors to the campaign include Sir Paul Smith, Sir Quentin Blake, David Shrig21
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Work history
PartnerPentagram
London, United KingdomFull Time
Creative DirectorWolff Olins
- London, United KingdomFull Time
Head Creative Director at Wolff Olins.
Skills
- Graphic Design
- Branding
- Brand Identity
- Filmmaking
- Art Branding
- Idea Generation
- Art Direction
- Creative Direction
- Creative Strategy
- Corporate Branding