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Merci Maman is an online label specialising in hand-engraved jewellery. Although the company was originally UK focused, Merci Maman took on an international dimension when Kate Middleton was seen wearing one of their necklaces engraved with the name of Prince George. The multi-million pound company has since won many awards and distributes orders to over 100 countries in the world. My role in the company mainly consists of: • Product development (mainly the premium collection featuring semi-precious gemstones) • Advertising (through partnerships, blogs, social media, online and printed adverts) • Photo styling and general brand image • Events and fairs planning and management (diverse fairs attended at Olympia London and John Lewis pop-up). • Press relation (press release and events)
Anita Smaga is a luxury boutique located on the prestigious "rue du Rhône" in Geneva. The company used to retail brands such as Dolce and Gabanna, Roberto Cavalli and Miu Miu but has recently been bought by Prada which were seeking a flagship store in the Swiss city. • Advising customers on products offered in the boutique • Preparation of the summer sales
Mystique Universal manages various luxury brands in the high-end jewellery and watch industry within Starhill gallery, Kuala Lumpur’s finest shopping center. Mainly assigned to Boucheron Paris, first jewellery on Place Vendôme, my internship consisted in: • Delivering high-end service to visitors of the shop • Assisting the store manager during the sale process • Assistance before and during events (VIP event and shopping centre shows)
Graduate Gemologist Diploma (GG) and Accredited Jewellery Professional (AJP)
Major: International Marketing Management
Specialisation in international management e-marketing and CRM