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- Strategic and operational coordination (media and creation) of West Europe (France, Belgium, Netherlands) advertising campaigns (Qashqai, Pulsar, Leaf…) - Execution of local and central campaigns in close coordination with advertising agencies - Media partnerships management (Meilleur Conducteur de France with AUTO PLUS; Trophées des PME Bougeons-nous with RMC...) - Management and follow-up of the annual media and creative budget: actuals & forecasts
- Websites and mobile applications development (Hair Genius, Hair Color Genius, Color Genius, Skin Genius) - Product launches: digital assets production and localisation (Butterfly, Cellular Renew, CC Cream…) - Coordination & execution with external advertising agencies and international subsidiaries - SEO and KPI’s analysis - Cannes Film Festival: dedicated digital assets production and localization, editorial content production for websites and social networks, spokespeople tutorials shootings
- Communication supports production and follow-up: press kits, brainstorming session on creative idea and content, design and writing - Guidelines and strategic recommendations on communication projects - Coordination & execution with external advertising agencies and international subsidiaries
- Fashion & Luxe department: Berluti, S.T. Dupont, DPAM, Maloup and Maïproject. - Management and follow-up of pressbooks and shoppings. - Activity reports writing. - Events and shootings - Journalists management.