Work history
Advertising & Media Coordinator
- Strategic and operational coordination (media and creation) of West Europe (France, Belgium, Netherlands) advertising campaigns (Qashqai, Pulsar, Leaf…)
- Execution of local and central campaigns in close coordination with advertising agencies
- Media partnerships management (Meilleur Conducteur de France with AUTO PLUS; Trophées des PME Bougeons-nous with RMC...)
- Management and follow-up of the annual media and creative budget: actuals & forecasts
Digital Project Manager
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- Websites and mobile applications development (Hair Genius, Hair Color Genius, Color Genius, Skin Genius)
- Product launches: digital assets production and localisation (Butterfly, Cellular Renew, CC Cream…)
- Coordination & execution with external advertising agencies and international subsidiaries
- SEO and KPI’s analysis
- Cannes Film Festival: dedicated digital assets production and localization, editorial content production for websites and social networks, spokespeople tutorials shootings
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Skills
- Advertising
- Events
- Marketing PR
- Internet Marketing
- Marketing Strategy
- Communications
Education
Marketing/communication
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