Projects
- MyTutor exam season - help your teen manage anxiety (revision, exams and online tuition)For MyTutor's peak season this year (Spring 2019), I produced and managed written and visual content around the theme of exams, revision and managing teen stress. As well as writing blogs and organic social posts I devised a visual Pinterest and Instagram campaign with advice-centric infographics and interactive posts.
- Tutorfair UX Copywriting (2018)Tutorfair is a tutoring marketplace that offers every sort of tuition across the UK. After speaking with over 100 customers, I understood the user problems on the tutor profile page and devised new layout and points of extra "how it works" information. For the tutor sign-up page, I similarly spoke to lots of tutors to understand what they felt Tutorfair did for them, and how we could make it clearer from their first point of contact with us. Success was measured with specific KPIs and a refl
- Thriva help centre (2018)Thriva is a preventative healthcare company that offers in-home blood tests to help people understand and take control of their health. As the Customer Experience Associate in 2018 I managed and copy edited the Thriva Help Centre. This involved liaising with the in-house doctors and software developers regarding medical advice and product updates, before writing clear articles to correctly advice customers. This also involved editing others' articles to ensure they were all on-brand and as clea
- HEALING: The Mind, The Body and the Image Today - group exhibition at The Bloomsbury Gallery (Spring 2019)I conceived and curated this group exhibition to mark Mental Health Awareness Week in the UK (May 2019). Exhibiting my own paintings alongside Virginia Russolo, Janet McKenzie and Lara Shahnavaz, our opening event was attended by over 100 guests and by many more over the course of the week. Over 40 works were exhibited over the 2-floor space of The Bloomsbury Gallery, 34 Bloomsbury St, London. I commissioned a catalogue essay, wrote the foreword and designed the catalogue using Adobe InDesign.
- MyTutor rebrand - Copywriting & Content Management (Jan - Feb 2019)MyTutor is an online tuition company that provides high quality one-to-one tuition for all. As the Copywriter for the rebrand I devised and wrote a series of consumer-facing and school-facing blogs. I also wrote ads for Facebook, Instagram and Google. This accompanied an ongoing series of organic social posts to widen awareness of the brand as accessible, friendly and reliable. The project involved a high volume of copywriting from me, as well as my commissioning briefs with design freelancers
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Work history
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Copywriter & Content ManagerMyTutor
London, United KingdomFreelance
MyTutor offers affordable online tuition to thousands of teenagers across the UK and the world. I was hired to coincide with the company rebrand, and with a fun, friendly and accessible tone of voice I write the weekly blogs, ads and organic social media posts.
My content widens brand awareness, communicates how MyTutor helps teens and their parents and reflects expertise the company's in the education sector. As well as copywriting, I also devise campaigns with my team and commission visual content from design freelancers. I track the success of all content with precise data collection and report regularly on KPIs each quarter.
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Artist & CuratorThe Bloomsbury Gallery
- London, United KingdomFreelance
To mark Mental Health Awareness Week 2019, I conceived and curated HEALING: The Mind, The Body and The Image Today - a group exhibition of four emerging artists' work, including my own.
From sourcing the artists, to organising the opening event, marketing the exhibition to the public and physically hanging all 50 works across the two-floor space in Bloomsbury, I did it all independently. I also designed and published a catalogue with a 4000 word essay, which sold out in two days. The exhibition was well-received and I was asked to curate another at the same place later in 2019.
Skills
- Copwriting
- Management
- Insights
- Event Management
- Creative Direction
- Photographic Direction