Mark Fairbanks ECD/GCD/CD | The Dots

Mark Fairbanks

ECD/GCD/CDBeaconsfield, United Kingdom
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Mark Fairbanks

ECD/GCD/CDBeaconsfield, United Kingdom
About me
Vastly experienced, award-winning creative leader who bridges the gap between quality storytelling and systematic thinking. Having worked in both the best traditional shops such as AMV and the very best digital agencies like RGA, I bring a unique set of skills to solving marketing problems, from high quality traditional methods to a thirst for innovation.
Projects credited in
  • Chivas
    Whilst working on Chivas as Lead Design, I created a suite of over 100 assets; print, digital, social media and OOH for South Africa, China, Mexico and Global Chivas Markets. (2014 and 2016)
  • The Economist
  • Chivas 'Win the right way'
    Commerical for TV - ADR Direction for Javier Bardem and Don Cheadle.
  • Malaria Must Die, So Millions Can Live
    Every two minutes a child dies from malaria and progress on ending the disease is stalling. We have to act now. Help us get the attention of world leaders by watching and sharing this message from David Beckham. Thank you.
  • Malaria Must Die - So Millions Can Live
    Video edited and assembled by Michael Junior Onafowokan Today Malaria Must Die launches 'The Power of the Voice' campaign to get people to call on their leaders to end malaria. Agency: RGA London Production Company: Ridley Scott Creative Director: Juriaan Booij Creatives: Nick Moss & Dan Northcote-Smith Producer: Aisling Cronin Senior Editor: Jack Padgham Video Editor: Michael Junior Onafowokan VFX: Victor Riparbelli, Steffen Tjerrild, Jonathan Starck David Beckham appears to speak nine la
  • Doritos 'Alan'.
    Challenge Launch Doritos Guitar Hero and Xbox on-pack promotion and reinforce their position as the perfect snack for a 'big night in'. Insight Now anyone can be a rock star. Idea We turned a 30 second TV brief into a 4 minute rock promo and fully integrated campaign. The song told the story of Alan, a boy born with a rock star dream that goes unfulfilled his whole life until he wins the Doritos on-pack promotion. Entertainment Works 'Alan' become Doritos most successful promotion ever wi
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Work history
    Group Creative DirectorR/GA
     - London, United KingdomFull Time
    I ran the Campaigns side of the agency, endeavouring to get the two halves of the agency (Systems & Stories) to more seamlessly work together to generate genuine innovation (product, service and marketing) for clients including Nike, Google, Samsung, Unilever and Malaria Must Die.
    Executive Creative DirectorHavas London
     - London, United KingdomFull Time
    I ran the creative output of a £200M+ agency with a varied array of clients ranging from Chivas Regal to RB. I also learned in partnership with the CEO and FD the business side of what it takes for the day to day running of an agency - not just the nice bits like writing ads.
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  • Writing
  • Leadership
  • Creative Direction
  • Strategic Thinking
  • Innovation
  • Presenting
     - United Kingdom
    A 2 year course in Graphic Design/Advertising.
    Yellow pencilsD&AD
    The yellow pencils I won for Doritos that year are part of over 220 awards I've won for all the major award shows - D&AD, Cannes, One Show, Clios, ADC, BTAA, Creative Circle, Kinsale, Webbys, BIMA etc etc etc