Mark Gibbs

Planning and Insight Manager

  • LocationLondon, United Kingdom



  • Events
  • Creative Agency
  • Digital Agency
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Planning & Insight Manager

3 Monkeys Zeno

Sep 2015
  • This hybrid role is divided between account management and strategic consultation across all areas of the business, providing a varied and extensive to-do list of responsibilities to internal and client stakeholders. With a remit spanning across the company from digital and consumer to commercial and corporate, I have experience managing a wide range of insight-led campaigns for brands such as Microsoft, Lenovo and Three UK. From shining a light on a tablet’s in-build projector by creating the UK’s first projection-mapped tattoo parlour to introducing Microsoft’s latest device with an orchestral extravaganza, putting people at the heart of creative strategy is central to everything I do. Passionate about the efficacy of great strategy, I developed ROAR - 3 Monkeys Zeno’s soon-to-be global in-house measurement framework - which won Gold at AMEC’s 2015 International Excellence Awards as the ‘Best Use of an Evaluation Framework’ for proving the agency’s contribution to McVitie’s’ business objectives. Additional client experience includes PR, Content and Social campaigns for big-name brands including: Corona, Jacob’s,, Cubanisto, Go Ahead, Twiglets and the Featured Artists Coalition


Senior Account Executive

3 Monkeys Zeno

Jul 2013 - Sep 2015
  • Jnr - Sr Account Executive over 2 years



Digital and Cyberculture, Graphic Literature

University of Exeter

Sep 2010 - May 2013
  • English Literature



CIPR: Best Event


  • Best Event award for creating the Snack Happy Parlour for Jacob's