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I am an experience Account Executive. This experience was gained working in some of Ireland's most prestigious and well-thought-of marketing agencies and institutions. I have experience working across traditional and non-traditional advertising communications as well as the emerging experiential market. In my time with Ogilvy & Mather Dublin and BEcause XM Ireland, I worked alongside major local and international brands producing high-quality marketing communications for the likes of Ford, Peter Mark, JTI Logic, Coca-Cola Ireland, Renault KADJAR and PRIMARK among many others. In the case of Peter Mark and JTI Logic I was the main day-to-day lead for all of our clients account management queries and requests. I have an honours degree in Marketing Communication from Dublin Business School and I have recently graduated from the IAPI associated Postgraduate Diploma (Level 9) in Advertising and Digital Communications. I was a key member of the winning team on ‘Pitch Night’. Our ‘#CarefulNow’ campaign centered on the issue of data privacy and protection . We presented our concept to an industry audience of 300 and achieved first class honours. Moreover, our research and data were used as the foundation for further research, looking into the attitudes around data privacy in Ireland, which was undertaken by MediaVest (now Sparks Foundry).
In December 2014, while undertaking my post graduate diploma in DIT, I joined Ogilvy. I was promoted to Account Coordinator in July of the following year. I worked across a number of major local and international brands producing high-quality advertising communications for the likes of Peter Mark, Ford, Primark, Stephen’s Green Shopping Centre, the RTE Guide, the Irish Heart Foundation and FBD Insurance among others. Responsibilities included, but were not limited to: - Managing client briefs through studio and/or the creative department. - Managing client social media platforms including competition management, customer care enquiries and content calendar creation, management and execution. - Undertaking administrative duties; collating final campaign costs, handling invoices and running reports.
I joined BEcause XM in January working across multiple clients, but my primary focus was on the day-to-day logistics, planning and managing of the JTI Logic activations. I also worked across a variety of national and international clients activating at a variety of events and locations nationwide. These included brands such as Renault KADJAR at the St. Patrick’s Day Festival, Fanta Sandstorm, Tetra Pak at Bloom in the Park 2017 and Cadbury Boost at both of the Irish Six Nations fixtures in Spring 2017. Responsibilities included, but were not limited to: - Trafficking Booking Forms through to our Staffing Team and liaising with the - Staffing Manager to ensure each event was appropriately staffed with the best Event Managers and Brand Ambassadors possible. - Coordinating, planning and managing activations. I would also brief each team to ensure that each member of the team was fully prepared for the activation. - Sourcing costs from agencies and suppliers, drawing up sales orders, quotes and processing invoices for each campaign I worked on by month's end in order to meet the target assigned by the Client Service Director. - Liaising with suppliers to ensure that timelines and artwork briefs are met, delivered and executed in a professional and timely manner.
I was a key member of the winning team on ‘Pitch Night’. Our ‘#CarefulNow’ campaign centered on the issue of data privacy and protection . We presented our concept to an industry audience of 300 and achieved first class honours. Moreover, our research and data were used as the foundation for further research, looking into the attitudes around data privacy in Ireland, which was undertaken by MediaVest (now Sparks Foundry).
Upon graduating from St. Andrews College in Booterstown, I enrolled in Dublin Business School where I received Second Class Honours and a BA in Marketing Communications. Modules undertaken included: Introduction to Marketing, Marketing Research, Integrated Marketing Communications, Consumer Analysis and International Marketing.
As mentioned above, myself and my colleagues were awarded a first class honours for the ‘#CarefulNow’ campaign we created during our time in DIT. To view the deck we presented to the wider advertising industry, please follow the link below: #CarefulNowCampaign: https://www.slideshare.net/MarkG4833/carefulnow-campaign-46834407