I’m a Senior Graphic Designer with 8+ years professional experience. Possessing a wide array of skills spanning from brand identity to motion graphics to 3D design. Highly developed through being self-taught, university educated and executing thousands of projects spanning multiple design disciplines.
Projects
- FISA selection of work from my time at FinTech giant FIS Global. Below is an animation used to promote a private equity solution called Rainmaker, so I incorporated the theme of rain and weather throughout. I’ve also included an animated hero banner and a series of animated user guides to educate clients and colleagues on using office facilities like video conference calling and sharing a screen. These are shown in over 200 offices worldwide. I created all animations using Illustrator and After Eff
- Weather LabWeather Lab was founded by a group of entrepreneurs that developed technology to control weather conditions and reduce climate change. Waves are emitted into the sky which creates a cyclone that increases cloud. For the logo I focused mainly on the cyclone element but the chosen concept was a water droplet inside a location marker. Along with the branding I created a series of presentations, used for pitching to global investors. I animated one slide to better explain visually how the technology
- Travel with StyleTravel with Style is an online magazine for luxury travel and lifestyle, established by myself and partner Maria, a professional journalist. She writes the articles and I do the creative and photography. We both love to travel so we created it to inspire people and document some of our trips. It’s targeted at millennials so we needed a slick identity. Fyre, from the Netflix documentary, was good inspiration. The final logo includes the ‘Y’ doubling as a martini glass for a sense of style, compli
- Orbb game character and environmentWhen I grew up I was addicted to playing the video game Quake 3 Arena. It came out in 1998 and by today’s standards the graphics are of course terrible. I decided to pick one of the characters and redesign it. I chose Orbb – an eyeball with arms and a cybotic body. This was a personal project aimed at improving my character design and ZBrush skills. I sketched the different elements on paper then created low-poly base meshes in Maya. I then imported the meshes into ZBrush for high poly sculpting
- Empower campaignEmpower is a partnership for serious and organised crime, empowering stakeholders to recognise and come forward if they see evidence of organised crime. Some examples of this type of crime include drugs, trafficking, modern slavery, CSE and cyber-crime. The identity was used for a conference and on social media. The client didn’t want the branding to be police focused and was very open to ideas, which gave me scope to have fun with the shapes and use vibrant colours.
- Cybercrime campaignThis was a police campaign to combat cybercrime. It’s growing and evolving all the time with many different strands and techniques that criminals use. These range from the more commonly known phishing and email scams, identity theft and spoof websites, to the less commonly known invoice and CEO fraud and romance fraud. For the branding I used dark and glitchy elements with an RGB similar colour palette and digital fonts to give it a cyber/hacker look and feel. I created a logo element resembling
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Work history
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Senior Graphic / Motion DesignerFIS Global
London, United KingdomFull Time
Creative for a Fortune 500 leading Fintech enterprise. Working in a high pressure environment with very tight deadlines whilst managing and prioritising multiple projects including ad hoc requests. Liaising closely with creative directors, marketing team, executive stakeholders, partners and creative agencies end-to-end.
- Responsible for creating event assets such as exhibition stands, large format banners and animated videos for digital screens.
- Creating campaign assets for social media, web and advertising, such as animated banner ads, social media posts, email campaigns and website elements.
- Collateral such as infographics, white papers, articles, ebooks, pull-ups, merchandise and templates.
- Storyboarding, animation and motion graphics for campaign and product marketing.
- Collaborating and supporting a global team of 30 designers and partner agencies for big team projects such as events and product campaigns.
- Conducting art direction for junior designers and agencies.
- Assisting with video and photo shoots internally and at client locations then later editing. Shooting footage of talking heads and B roll.
- Working to partner brand guidelines and collaborated with a creative agency to rebrand FIS after a £43bn acquisition of Worldpay.
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Midweight Graphic DesignerHampshire Constabulary
Southampton, United KingdomFull Time
Creative for one of Britain's top police forces. Part of a small creative team of 3 designers, meant having a great amount of responsibility, requiring prioritising and managing 40 projects each at a time, including daily ad hoc requests. Fast-paced environment with very tight deadlines, liaising and consulting with stakeholders and partners end-to-end, including chief officers. Highly demanding role meant being very reliable, proactive, efficient and capable was critical.
- Created 20 brand identities for internal departments and partner organisations which involved brand strategy consulting, presenting concepts at client meetings, brand guidelines and creation of all subsequent assets.
- Created branding for 10 successful campaigns and all assets. Some recognised by national media and I won awards for Drink Drive, Anti-Drugs, Festival and Cybercrime campaigns.
- BAU collateral for brands, campaigns, website, internal and social platforms such as infographics, livery, banners, posters, leaflets, business cards, brochures, documents, newsletters, email campaigns, templates and toolkits.
- Presentations for chiefs and executives used at conferences, events and roadshows. Always data heavy and contained hundreds of slides which I redesigned to be on brand and simplified to be easily understandable by the audience. Very tight deadlines with last minute changes.
- Creative Lead for partner organisation The Office of Police and Crime Commissioner for Hampshire, where I created their brand identity, all event assets for conferences and road shows, campaign branding, annual reports, presentations and collateral, such as event stands and banners, wall wraps, web and social media identity. Recruited, managed and trained a junior designer.
- Incorporated storyboarding, animation and motion graphics to create more compelling videos for campaign advertising, conferences and promoting on web and social platforms.
- Redesigned a quarterly magazine, creating a new masthead, all bespoke spreads and coordinated printing and distribution. Viewership increased by 40%.
- Directed photo shoots for campaign branding and concepts. Commissioned and supervised freelance designers for specific projects such as elaborate illustrations or bespoke photography.
- Delegated print buying, production and distribution. Managed in-house large format printer, used for printing mood boards for pitching, proofs and one-offs.
- Designed and launched an app for police officers to easily and quickly look up legislation while on the beat. I conducted research, created the wireframes and prototypes then commissioned a developer to build the app, while user testing.
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Skills
- Branding Identity
- Typography
- Motion Graphics
- Layout
- Storyboarding
- Print Design
- Animation
- Marketing Collateral
- Communicating Ideas
- Video Editing
- Brand Assets
- Colour Theory
- Event Branding
- Art Direction
- Management
- Creative Leadership
- Photo Retouching
- Photo Manipulation
- Audio Mixing
- Presentation Design
- 3D
- UX Design
- UI Design
- Client Pitching
- Collaboration
- Project Management
- Organisation
- Confidence
- Conceptualisation
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere Pro
- Adobe Lightroom
- Final Cut Pro
- Maya
- Zbrush
- Cinema 4D
- Microsoft Office
- Keynote
- Wordpress
- Iconography
- Proactive
- Adaptability
- Leadership
- Art Directing
- Client Relations
Education
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Bachelor of Arts (BA) Staffordshire University
- United Kingdom
An advance course on developing skills in design and visual effects for film and gaming. Covering physical areas such as sketching; concept art; marker rendering; model making; green screen and motion capture. Digital training focused on 3D modeling/UV mapping and texturing/lighting, and rendering with Maya; 2D digital illustration and rendering, retouching and compositing with Photoshop and After Effects.
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BTEC National DiplomaCoventry City College
- Coventry, United Kingdom
Covering multiple areas of design including: Product; interior and exterior; automotive; 3D and illustrative. Developing skills in different formats and media: sketching; marker/pastel renderings; technical drawing; model making; fine art and sculpture.