Mark Kelliher

Marketing Manager, International

  • Zac Frackelton
  • Alice Mayor
  • Laura Richardson


Projects credited in

About me

Mark is a Marketing professional with seven years experience in the music and technology industries focusing on brand partnerships, digital marketing, social media, content strategy, and project management. After an initial introduction to the marketing landscape via MTV Networks, Mark quickly developed the necessary skills to manage high profile campaigns for MTV hit shows, hone his copywriting talents through regular contributions to the MTV website, and coordinate international talent at various MTV events including Dizzee Rascal, Lil Jon, The Vines and Donovan Frankenreiter. Close to two years later, Mark was approached by EMI Music New Zealand to take on the Publicity Manager role which would see him manage PR campaigns for every release on the EMI roster. International. touring artists were frequent to New Zealand and Mark had hands on experience running localised publicity campaigns for Katy Perry, 30 Seconds to Mars, Animal Collective, and The Swell Season to name a few. Part way through his time at EMI, Mark was asked to take on the A&R (Artists & Repertoire) role in addition to his Publicity responsibilities and within a year he had signed four artists to full licensing contracts. In 2011, Mark decided to pack the bags and move to New York City to expand on his career and experience one of the most exciting cities in the world. After some time spent pouring drinks and showing Americans how to make a decent coffee in a Brooklyn cafe, Mark landed the Marketing Manager role at Domino Records which would see him work on campaigns for Animal Collective, Hot Chip and The Kills. World leading DJ Technology company Serato was the next company Mark joined where he embraced the chance to help a New Zealand based success story expand their presence in the United States. Through extensive networking and all-round hustling, Mark was able to make contacts that led to integrated brand partnerships, securing world class talent for Serato content initiatives, and helping to ensure the first ever Serato in-store site was a roaring success at Guitar Center Brooklyn. After leaving New York at the tail end of 2013, and a few months of travel through South East Asia and Sri Lanka under his belt, Mark is now based in London and working for Live Nation.


  • Events
  • Marketing PR
  • Promotions
  • Brand Management
  • Marketing
  • Social Media Marketing
  • Talent PR
  • Stakeholder Management
  • Publicity
  • Artist Relations
  • Stakeholder Relationships
  • Content Production
  • Project Prod MGT

Companies I’ve worked with

View all
  • MTV


    • TV
  • Live Nation

    Live Nation

    • Events

Work history


Marketing Manager & International

Live Nation

Mar 2015


Marketing Manager & International

Live Nation

Mar 2015


Campaign Executive

Live Nation

Sep 2014 - Mar 2015


Marketing Manager

Domino Recording CO

Mar 2013 - Aug 2013
  • Managed strategic offline and online marketing campaigns end-to-end for priority album releases from Hot Chip, Animal Collective and The Kills. Developed relationships with booking agents and promoters to coordinate effective marketing strategies for U.S. and international touring schedules.


Marketing, Artist Relations and North America

Serato Inc LP

Aug 2012 - Mar 2014
  • Serato is a world leading DJ technology company producing ground breaking software for DJs around the world. Job specs Managed integrated brand campaigns end-to-end with key US partners including Scratch DJ Academy, Mad Decent Block Party 2013, and Brooklyn Electronic Music Festival 2013. Developed and managed relationships with internationally recognised DJs and Producers including Just Blaze, Statik Selektah and Nick Hook. Key member of the project management team for the first US Serato in-store activation at Guitar Center Brooklyn. Worked with senior stakeholders from headquarters (New Zealand) and staff in other territories to ensure the marketing strategy was aligned globally. Regularly contribute to and social network platforms with blog posts/content covering relevant DJ and technology interest stories taking place in the US. Managed camera operators, photographers and post-production freelancers at events where Serato was a key sponsor.


Publicity, A and R Manager

EMI Records

Nov 2009 - Dec 2011
  • Managed publicity campaigns for priority album releases (local and international) covering print, online, social, and stunt based publicity. Managed and executed publicity campaigns for international touring acts, which included triple platinum artist Katy Perry, 30 Seconds to Mars, The Decemberists, Animal Collective and Yeasayer. Signed four New Zealand artists to full licensing contracts in 2011 resulting in two top 10 albums and a platinum selling single.


Marketing Coordinator


Feb 2008 - Nov 2009
  • Coordinated marketing campaigns for MTV priority shows including The Hills, Jackass and Rob & Big. Assisted with marketing, PR and event logistics for MTV events that hosted international acts including Lil Jon, Dizzee Rascal, The Vines, LCD Soundsystem, Santigold and Franz Ferdinand. Managed the MTV website including copywriting for local entertainment news and music features. Pitched and secured publicity for MTV presenters across radio, print and online.



Bachelor of Commerce: Marketing Bachelor of Physical Education

University of Otago

Mar 2003 - Sep 2007