About me
Mark is a Marketing professional with seven years experience in the music and technology industries focusing on brand partnerships, digital marketing, social media, content strategy, and project management.
After an initial introduction to the marketing landscape via MTV Networks, Mark quickly developed the necessary skills to manage high profile campaigns for MTV hit shows, hone his copywriting talents through regular contributions to the MTV website, and coordinate international talent at various MTV events including Dizzee Rascal, Lil Jon, The Vines and Donovan Frankenreiter.
Close to two years later, Mark was approached by EMI Music New Zealand to take on the Publicity Manager role which would see him manage PR campaigns for every release on the EMI roster. International. touring artists were frequent to New Zealand and Mark had hands on experience running localised publicity campaigns for Katy Perry, 30 Seconds to Mars, Animal Collective, and The Swell Season to name a few. Part way through his time at EMI, Mark was asked to take on the A&R (Artists & Repertoire) role in addition to his Publicity responsibilities and within a year he had signed four artists to full licensing contracts.
In 2011, Mark decided to pack the bags and move to New York City to expand on his career and experience one of the most exciting cities in the world. After some time spent pouring drinks and showing Americans how to make a decent coffee in a Brooklyn cafe, Mark landed the Marketing Manager role at Domino Records which would see him work on campaigns for Animal Collective, Hot Chip and The Kills.
World leading DJ Technology company Serato was the next company Mark joined where he embraced the chance to help a New Zealand based success story expand their presence in the United States. Through extensive networking and all-round hustling, Mark was able to make contacts that led to integrated brand partnerships, securing world class talent for Serato content initiatives, and helping to ensure the first ever Serato in-store site was a roaring success at Guitar Center Brooklyn.
After leaving New York at the tail end of 2013, and a few months of travel through South East Asia and Sri Lanka under his belt, Mark is now based in London and working for Live Nation.
Projects
- Serato Icon Series - Just BlazeThe Serato Icon series was a string of short films based around producers and DJs who were part of the Serato ethos. I made the connection with Just Blaze's management team to secure him for the series, and managed our camera operator to secure live content at Hard Festival in LA. Film shot and edited by Erik Anders-Lang for Serato INC LP
- Clap Clap Riot - Yoko Ono Single ReleaseManaged New Zealand indie-rock band Clap Clap Riot from July 2009 - September 2010. Project managed the single release for Yoko Ono which included a nationwide tour, pitching and securing press, and managing the marketing roll out. Music video by Carte Blanche & Co, directed by Karlie Fisher, footage by Jeremy Toth.
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Projects credited in
- MTV Mile High Gig 2008This unique themed flight saw UK hip-hop sensation DIZZEE RASCAL and New Zealand’s own SCRIBE performing at 37,000 feet en route to the MTV Australia Awards 2008. The MTV Mile High Gig 2008 was one crazy ride of an event and wouldn't have been possible without the support of the wonderful crew at Air New Zealand. Design: Supply, NZ Creative Direction: Jet Black Cartel, NZ
Work history
Marketing Manager & InternationalLive Nation
Marketing Manager & InternationalLive Nation
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Skills
- Events
- Marketing PR
- Promotions
- Brand Management
- Marketing
- Social Media Marketing
- Talent PR
- Stakeholder Management
- Publicity
- Artist Relations
- Stakeholder Relationships
- Content Production
- Project Prod MGT
Education
Bachelor of Commerce: Marketing Bachelor of Physical Education
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