Versatile, expectation-crushing professional passionate about creating user focused product design, providing innovative solutions in the banking, insurance, and web application sectors. Unique ability to combine strategic, aesthetic, functional, and creative approaches to deliver outstanding projects that exceed all expectations. Superb interpersonal skills, establishing and fostering productive relationships with internal and external stakeholders, collaborating effectively across all levels of the organisation and inspiring individuals and teams to achieve their professional best.
Projects
- Aston Martin - One-77 - Splendid UnlimitedAston Martin’s in-car system, for everything AM was to stand for in its future legacy of the interior screen technology from track day performance to the navigation system to explore the ultimate drive, raising organizational brand profile through connection with coolest UK brand.
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Work history
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Owner & UX DirectorHumanos Practice Ltd
London, United KingdomFreelance
Leverage extensive management and design experience to provide quality consulting services to clients primarily in the information technology industry. Incorporate expertise in Product and Service Design, Design Thinking, User-Centred Design, Customer Experience Design, and Agile UX to deliver quality strategic results.
Guided clients through digital organisational transformation processes, defining and delivering strategies to underpin successful transition.
Applied Design Thinking approach across multiple digital product, service, and organisational problem spaces.
Led global design team, recruiting qualified staff, training and coaching team members in creative problem-solving techniques, and mentoring skill growth.
Served clients including Imagination, Wednesday Agency, Swarovski Group, Barclays, Tesco Direct, Sapient, UBS, and NTT Data.
Selected Project Highlights
Barclay’s: Managed project to integrate government services into Barclays, proving viability of private/government partnerships. Contributed to team defining digital design language, leading team of five and collaborating with offsite build team in India to build responsive and adaptive tool using Agile methodologies.
Tesco Direct: Achieved holiday revenue increase of ~70M pounds in 2015 implementing unique process for responsive and adaptive tool from strict roadmap on time and under budget. Incorporated agile methods tailored to project, working with offshore build team in designing tool to deliver higher conversion of filter-using online browsers, ultimately adopted by worldwide Tesco Groceries site.
Lead UX DirectorNTT Data
- London, United KingdomFreelance
Deliver overall leadership for design team, user experience production, and project management for multiple international clients of the Group, serve as Lead On Site designer for UBS Neo. Demonstrate strong management skills in building multi-national teams, overseeing and coordinating all UX design output across USA, Canada, and Poland. Manage relationships with internal and external stakeholders including vendors, design partners, and fin-tech products.
Expanded user engagement from 950K to 2.2M wealth clients by creating online banking system providing more informed and quality engagement whilst delivering financial rewards for advisors and bank.
Oversaw full project lifecycle from sprint planning, estimation, and budgeting through story mapping and task flow analysis to execution, testing, and delivery, monitoring progress and generating reports.
Enhanced overall effectiveness of team through implementing improved processes, conducting strategic planning, and coaching and mentoring individual designers at all levels.
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Skills
- Strategy Consulting
- UX
- Concept
- Big Ideas
- Big Data
- Information Architecture
- Agile
- Responsive Design
- Relationship Management
- Leadership
Education
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(BA hons) Graphic DesignCoventry University - School of Art & Design
- Coventry, United Kingdom
One of the first courses in the country to change its course structure to allow for the study of interactive media for screen and traditional media.
Due to this, the course allowed for innovative exploration into screen based media and theory of future technologies. This meant by the end of graduating, the course was looked to as a leader in its interactive field and an article was covered in Creative Review.
The memorable parts of my time at Coventry were being part of a team on the fund raising committee for the End of Year show. This involved organising parties, balls and the degree show itself. The Ball involved managing, strategy, marketing, promotion, sales, hiring of entertainment, venue and general organisation.
The degree show needed funds and through the team and my efforts fundraising, we reached the goal. I was partly responsible for Magazine promotion in Creative Review and the generic showreel to promote graduates as a group and the course itself.
Activities and Societies: Rugby, Culture and the Arts
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BTEC Graphic DesignColchester Institute - School of Art & Design
- Colchester, United Kingdom
BTEC Graphic Design that was multi disciplined in Print, Fine Art, Video, Photography and all the basics of Graphic Design. The final show was seen as ground breaking at the time for its use of multi disciplines of media.